The impact of TV advertising

Measuring the unmeasurable

Rob Moffat
May 18, 2015 · 6 min read

Measuring immediate RoI of an ad

Measuring the impact of campaigns

Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard industries

Rob Moffat

Written by

Partner at Balderton Capital in London. Companies I work with here include Carwow, Wooga, Cleo, Mojiworks, Zego, Dinghy, PKB, Prodigy. Formerly Google & Bain.

Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard industries