What VCs listen to in meetings

…and what they don’t

Basic human psychology tells us that humans are unable to fully concentrate for more than 20 minutes in a row

What does that mean when your day as a VC is typically a series of 1 hour, back-to-back meetings?

No VC would like to admit it, but inevitably they are not always paying 100% attention. I am not always paying 100% attention. No matter how much coffee I drink, I just can’t do it.

The brain’s coping mechanism is to filter out some content. I thought it might be helpful (for me, and maybe for others) to work out what I filter out, and what I do always pay 100% attention to, in a typical first pitch.

What I filter out:

  • Biographies of team members, beyond their single most impressive achievement to date

What I listen to closely:

  • Pain point being solved

Would love comments / questions.


Addendum:

Any VC’s ability to pay attention is reduced dramatically if they are checking their phone in meetings. Politely ask them if they are taking notes, and if not to put phone away — most will be embarrassed & comply immediately. Those that don’t aren’t worth working with…

Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard industries

    Rob Moffat

    Written by

    Partner at Balderton Capital in London. Companies I work with here include Carwow, Wooga, Cleo, Mojiworks, Zego, Dinghy, PKB, Prodigy. Formerly Google & Bain.

    Growth Hacking, Marketing and Venture Capital

    Notes as I scratch the surface of three nascent & hard industries