Top 10 MOOCs for Aspiring Tech Entrepreneurs

Summer 2015


Continuous self-improvement. Accelerated learning. Sharpening the saw.

Guiding principles that many an entrepreneur can relate to.

The following is a curated list of free, online courses, or MOOCs (Massive Open Online Courses), specifically designed to hone your entrepreneurial know-how within the digital world and lead the next generation of startups.

All free. All awesome.

Enjoy.


10. Northwestern University

“Content Strategy for Professionals 2: Expanding Your Content’s Impact and Reach”

Content Strategy for Professionals | Northwestern University

When: Jun 1, 2015 — Jul 11, 2015

What you’ll learn:
(1) Actionable ways to grow internal and external audiences.
(2) Deepen your understanding about those target individuals and use a host of known and emerging tools and social networks to meaningfully reach them.
(3) How to measure and improve the impact of their efforts with quantitative and qualitative metrics.

Register Here: https://www.coursera.org/course/growingaudiences


9. Kahn Academy

“Three Core Financial Statements”

Three Core Financial Statements | Kahn Academy

When: Anytime — learn at your own pace.

What you’ll learn:
(1) Balance sheet and income statement relationship
(2) Interpreting the balance sheet
(3) Interpreting the income statement
(4) Basic cash flow statement
(5) Accounts payable
(6) Fair value accounting

Register Here: http://bit.ly/18vidNb


8. University of Illinois | Urbana-Champaign

“Digital Marketing Channels: The Landscape”

Digital Marketing Channels | University of Illinois, Urbana-Champaign

When: Aug 2015 — Sept 26, 2015

What you’ll learn:
(1) What it Means to Go Digital; Why You Need a Digital Strategy
(2) Digital as Part of IMC Plan; Converging Media
(3) Pitching Your Digital Strategy; Research in the Digital Space
(4) What’s Next in Digital; Digital Marketing Case Studies

Register Here: https://www.coursera.org/course/dmchannelslandscape


7. University of Illinois | Urbana-Champaign

“Marketing in a Digital World”

Marketing in a Digital World | University of Illinois, Urbana-Champaign

When: Anytime — learn at your own pace.

What you’ll learn:
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Focus is placed on assessing digital tools that are used to develop new innovative products, persuade customers, effectively distribute your product, and for setting the right price for your product.

Register Here: https://www.coursera.org/learn/marketing-digital


6. University of Pennsylvania | Wharton School of Business

“Introduction to Operations MGMT”

Introduction to Operations MGMT | Wharton, University of Pennsylvania

When: Jun 1, 2015 — July 5, 2015

What you’ll learn:
You’ll learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and responsiveness, provide more choice to the customer, and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, inventory levels and more.

Register Here: https://www.coursera.org/course/whartonoperations


5. University of Pennsylvania | Wharton School of Business

“Introduction to Marketing”

Introduction to Marketing | Wharton, University of Pennsylvania

When: Jun 1, 2015 — Jun 28, 2015

What you’ll learn:
(1) Branding: Brand equity is one of the key elements of keeping customers in a world in which new startups are constantly emerging.
(2) Customer Centricity: Not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
(3) Go-to-market strategies: Understand the drivers that influence customers and see how these are implemented — prior to making an investment.

Register Here: https://www.coursera.org/course/whartonmarketing


4. University of Michigan

“Successful Negotiation: Essential Strategy & Skills”

Successful Negotiation | University of Michigan

When: Anytime — learn at your own pace.

What you’ll learn:
(1) Prepare: Plan Your Negotiation Strategy
(2) Negotiate: Use Key Tactics for Success
(3) Close: Create a Contract
(4) Perform & Evaluate: The End Game

Register Here: https://www.coursera.org/learn/negotiation-skills


3. University of Maryland

“New Venture Finance: Startup Funding for Entrepreneurs”

New Venture Finance | University of Maryland

When: May 25, 2015 — July 4, 2015

What you’ll learn:
(1) When to raise outside capital
(2) What kind of investors invest by stage and where to find them
(3) What are your fundraising options
(4) What are the key components of the term sheet
(5) How to perform company valuations
(6) How to pitch to investors
(7) What techniques help the entrepreneur ‘get to the close’

Register Here: https://www.coursera.org/course/venturefinance


2. HubSpot Academy

“Inbound Certification”

Inbound Certification | HubSpot Academy

When: Anytime — learn at your own pace.

What you’ll learn:
The Inbound Certification is a comprehensive marketing training that covers the core elements of the Inbound Methodology. The curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.

Register Here: http://academy.hubspot.com/


1. Stanford University

“Technology Entrepreneurship”

Technology Entrepreneurship | Stanford University

When: June 16, 2015 — July 27, 2015

What you’ll learn:
You’ll learn the processes tech entrepreneurs use to start companies. It involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth.

Register Here: https://novoed.com/venture1-2015-2


Do you have any courses you’re taking and, or, would like to share?
Leave a note and I’ll look into adding them to the post!

WANT MORE?

Check out more blog posts on startups, entrepreneurship, marketing, education and growth hacking here: https://medium.com/@DannyVVilliams