You Aren’t a Real Company Until You Have This

Cynthia Wylie
Venture
Published in
4 min readMay 10, 2024

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When my partner and I started our toy company we had taken an old, tired product (a hula hoop) and reinvented it in multiple fluorescent colors.

It was beautiful to see when you walked by the display in a store.

The existing hula hoops at that time were boring light blue and pink. The gender association cliche of those colors was mildly annoying to me, too.

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Cynthia Wylie
Venture

Founder of Bloomers Island. Published children’s book author at PRH. Writes about big kid’s stuff like economics & business, too. TheProjectConsultant.com.