Don’t Build a Sexy Startup

A treasure map to untapped (and unglamorous) riches.

Jordan Skole
Feb 14, 2015 · 6 min read
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Statistical analysis and data reconfiguration.

Yo.

Everybody wants to make a consumer app. Everybody wants to invest in a consumer app.

But that’s really not where we spend most of our time.

Free the Slaves

I am a young guy. I haven’t spent too much time in corporate America. My evidence is anecdotal, and that I am pulling data from a small sample set.

At every organization there exists at least one spreadsheet that is absolutely vital, it is usually emailed around every morning, and it is almost always called “something something — MASTER.”

Usually each one of these ‘MASTER!’ spreadsheets has a person attached to them. That person is the MASTER’s slave. Cuz they are a slave to their ‘MASTER!!’. Get it?

But what about poor Wendy’s Job?

I’m talking about giving Wendy her job back.

I have experience growing and managing teams, and one of the most interesting things I have learned is; people hate being treated like robots.

The Catch

The catch for freeing the slaves, is that it can be really difficult to do customer development for your product.

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Free the slaves, consumers are already free.

Conclusion

Businesses have endless budgets for one type of tool. Tools that pay for themselves.

  • Calculate how much a) money you can save the org, or b) how much money your app will generate for the org.
  • Buy a boat. Get bored. Do it again.

Ventures & Adventures

The ship’s log for Heather, Jordan & Jack Skole; startups…

Thanks to Daniel Jefferies and Alex

Jordan Skole

Written by

Startup founder, Boomtown & Brandery alumni. I love travel, dogs, bikes, and burgundies, in no particular order.

Ventures & Adventures

The ship’s log for Heather, Jordan & Jack Skole; startups, travel, and mischief.

Jordan Skole

Written by

Startup founder, Boomtown & Brandery alumni. I love travel, dogs, bikes, and burgundies, in no particular order.

Ventures & Adventures

The ship’s log for Heather, Jordan & Jack Skole; startups, travel, and mischief.

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