Being an online creator is hard — 96.5% of creators never manage to cross the U.S. poverty line. And only 3% of channels bring in $16,800 or more from online advertising each year.
At the start of 2018, life got even harder for creators. A spate of new monetization rules were introduced. On the largest video platform, a channel now needs a total watch time of 4,000 hours (in the past 12-months) and at least 1,000 subscribers to even be eligible to run advertising.
Verasity believes talented creators and those with passionate audiences deserve to get paid for their work. Creators shouldn’t be at the mercy of platform algorithms. They shouldn’t need to adapt their content to please algorithms and have a fair shot at success. If you watch online video you’re likely to hear the following phrases: “Smash that like button!”, “Disagree with me? Leave a comment down below!”, and “Make sure you hit that subscribe button!”. That’s algorithm-driven content creation. Online video is also getting longer — although not out of necessity. It’s because video platform algorithms surface longer videos and creators have fallen into line.
At the heart of Verasity is a belief that niche content should be able to succeed just as much as viral content. As long as it’s good. Verasity will be a champion for quality video. A champion for talented creators having the funds they need to grow their channels and audience. And a friend for those who put in all the hours every day to share their talent with the world.
The first step is changing who decides what content is worth. On existing video platforms it’s the advertisers as they’re paying out based on the makeup of a channel’s audience. On Verasity it’s the viewers and fans. Viewers are the ones who will be rewarding content creators in VERA — the ecosystem’s micropayment token. If someone enjoys your video and wants to donate, it doesn’t matter whether you have 500 subscribers or 500,000. We know that cash-flow is incredibly important for creators, and that’s why we’re pleased to say that VERA transactions happen in near real-time. Creators won’t need to wait 60 or 90 days to receive their channel revenue any longer.
A key pillar of Verasity is also choice. The ability to make the right choices for your channel and audience. Not every creator is the same and neither is their audience. Not only can all creators monetize their videos on Verasity, they can decide what makes sense for their audience. Verasity provides creators with a wide range of monetization options to choose from including free to watch with donations, pay-per-view, and paid monthly subscriptions.
We’re also incredibly excited about Verasity’s Spark Marketplace. This the next evolution in crowdfunding — a place where those who wish to grow their channel, fund new content, or have the capital to become a full-time content creator can raise funds to do so. Creators put up a part of their channel on the marketplace and users buy it in the form of VeraSpark smart-contracts. The creator gets a lump sum of VERA to help them pursue their goals. And the people who hold these smart-contracts receive ongoing rewards from the channel itself. As the channel grows the users share in the success and earn a percentage of the channel’s incoming VERA rewards.
It doesn’t matter whether you’re a new creator or someone who’s been doing it for years. As long as your video content is good, Verasity will be a home for you. Not only will the Verasity ecosystem ensure that you get a better return on your work, it’ll also give you the tools you need to do what’s right for you and your audience.
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Verasity is a leading video platform providing unique Rewarded Player Technology to major publishers across the globe.
Our patent pending Rewards-as-a-Service (RaaS) Player enables VRA rewards, monetization and loyalty schemes within the player wallet. Our player technology is already available to 280,000 publishers with 240 million users and 50 billion monthly views. This brings engagement, audiences and revenues back to publisher sites. Our attention-based model creates a thriving VRA token economy between viewers, publishers and advertisers.
Verasity is the future of online video — Reach, Reward, Retain.
