Verasity Completes its Q4 2021 Roadmap and Shares Major Updates Across All Product Verticals

It’s safe to say that 2021 was quite the year for Verasity. By any meaningful metric, Verasity and our presence in the blockchain space have experienced exponential growth. Our rapidly expanding and hugely valued community accelerated during 2021, and we’ve welcomed thousands of new Verasian fans from around the globe.

With the start of a new year and new opportunities on the horizon for Verasity, let’s take a quick look back at everything we accomplished in 2021.

Before we get started, we want to give a huge thanks to our community, who have joined us on this exciting journey of making Verasity the leading protocol for ad tech and Esports in the world!

We’ve got a lot of ground to cover, so we’ll start by exploring our progress across the core Verasity ad tech stack modules, before taking a deep dive into VeraEsports and its growth this year. Let’s go!

Verasity Modules

Verasity, from a top-down view, is a modular ecosystem. Many of our multifaceted products can either stand alone as tools for public users, or they can be combined as powerful tools for enterprise clients. Deployed as one, in our VeraViews ad tech stack, our Verasity modules change the paradigm of advertising and content creation for users worldwide.

Here, we’re going to distill our 2021 progress across our different product modules. But remember, the whole is greater than the sum of its parts, and every improvement to a single Verasity module significantly improves our entire ad tech stack for our clients.

• VeraPlayer: VeraPlayer is our proprietary content player. Although an intuitive and visually striking player on its own, we have now powered up the VeraPlayer with other Verasity modules. VeraPlayer is now equipped with the following Verasity modules: VeraRewards, VeraViews, PoV, and Live Streaming. We’ve also completed the Brightcove platform integration, so that over 3,000 global Brightcove clients ‘plug in’ to the VeraPlayer — a quantum leap for Verasity adoption.
• VeraViews: One of our enterprise-facing modules, VeraViews is an evolution of Verasity’s Ad Stack — an end-to-end platform for processing online video ads combining the entire set of Verasity modules and tools on all levels of an online ad lifecycle. To put VeraViews in simple terms, it’s a top-of-the-range sports car with all of the optional extras, built exclusively for our enterprise partners. In 2021, testing VeraViews at scale allowed us to significantly improve the throughput of processed data and fine-tune our Proof of View (PoV) algorithms to provide reliable results and deliver millions of ads daily. In the latter part of 2021, integration with the Brightcove platform opened up VeraViews utilization to a whole range of top enterprise customers, giving them the benefit of seamless VeraViews integration using the Brightcove platform.
• Proof of View: Verasity doubled down on ad fraud detection during 2021 by prospecting Proof of View partners. We have also pushed updates that enable on-chain verification of Proof of View in action. As you may know, beta testing of Proof of View is ongoing, and our current validation stage is showing the sustainability of Proof of View’s solution — allowing us to refine our approach and provide a solid product to all of our customers and partners.
• Verasity Ecosystem: Finally, we completed an ecosystem-wide corporate rebranding, which included a brand new website ready for 2022. Our future-proof website provides a much better structure for the ever-growing informational materials around Verasity, greater insight into our products and plans, and a renewed focus on UX and UI elements for a seamless user onboarding experience.

Verasity NFT Marketplace

If you’ve already explored our new website, you will have seen our new feature page for NFTs.

The development of our NFT Marketplace will include creator perpetual licenses for resales, a flourishing in-game NFT cosmetics marketplace that crosses over with VeraEsports, and an application of our Proof of View module for our NFT Marketplace that will stop NFT fraud.

To give some context for our NFT focus for 2022, and the development of this vertical during 2021, let’s look at some NFT fraud statistics. Despite still being in its infancy, NFT fraud has already seen individual users scammed out of hundreds of thousands in ETH, and experts are already debating how to prevent NFT fraud and protect users.

When you discover that single NFTs have sold for upwards of $69m, you will appreciate that stopping NFT fraud in its tracks is a huge market opportunity for Proof of View, and this is going to be a core focus for us in 2022.

The key message here? Verasity technology opens up new perspectives for larger brands to safely and conveniently operate NFTs in a complete ecosystem powered by Proof of View technology to deal with NFT fraud. With the likes of Nike, McDonald’s, and Meta moving into the NFT space in 2022, the opportunity is ripe for Verasity to provide our technology and stop fraud for good.

VeraEsports

One of our most significant developments in 2021 has been rebranding and building out VeraEsports, our dedicated content stream for the Esports space and powerful proof of concept for Verasity’s Watch and Earn technology. Throughout 2021, we pursued several major updates and integrations for VeraEsports, some of which continue through 2022.

Our most significant developments for VeraEsports in 2021 include:

• Brightcove backend video CMS launch: VeraEsports content management system (CMS) is moving to Brightcove, allowing for greater scalability and improved videos section features that viewers will be experiencing shortly. Features include easy search options, better video categorization, optimized streaming profiles for best performance on a whole variety of devices.
• Live Streaming enabled through Brightcove: VeraEsports content streams will also become available to a huge range of clients through Brightcove’s marketplace. Using Brightcove for streaming allows us to handle live streaming efficiently and provide global coverage for every top-notch Esports event. Quick and easy streaming setup with levels of redundancy and handy tools for post-processing and delivering live stream highlights in a timely manner. This step will take VeraEsports and the Verasity brand global to thousands of international content creators!
• Additional in-game cosmetics and in-game currencies: Users can now purchase a wide range of in-game cosmetics and currencies through the VeraEsports Redemption Store with $VRA! The VeraEsports Redemption Store delivered Steam, PUBG, Axie Infinity, Valorant, and other in-game currencies or items, significantly increasing viewership and engagement during past tournaments.
• Branded tournaments for influencers and streamers: In 2021 Verasity began Esports influencer outreach, holding major tournaments that were streamed in 10 languages by the best streamers in major language regions around the world. Additionally, VeraEsports was the main media platform partner for multiple landmark Esports events, as well as 21 community tournaments held by our streaming partners! Among the tournaments Verasity sponsored in 2021, October’s PUBG Mobile Pro League — Southeast Asia Championship Season 4, November’s UWS: Korea Championship 2021, and late November’s FTX GalAxie Cup 2021 were major highlights. In 2022, we will expand our sponsorship of major Esports tournaments, making sure VeraEsports takes center stage!
• Ticketing support for VeraEsports: We also introduced improvements to the VeraEsports support system, which now provides structured ticketing and faster turnaround for support requests. Additionally, huge work was done in improving live chats that open real-time communication channels between tournament admins and players.

On top of these major updates, integrations, and tournament sponsorships, the Verasity team completely restructured VeraEsports during 2021 both technically and feature-wise, according to partner feedback. This led us to release a completely new version of the VeraEsports platform that you can experience for yourself today. Let’s explore some of the new features we added.

Among the many improvements we made, tournament creation flow was changed to be more streamlined and user-friendly. We introduced the ability to edit tournament creation, with the ability to tailor almost every parameter, with better visibility, better privacy controls, and a completely redesigned control panel and dedicated tournament page.

Similarly, joining tournaments became a frictionless process, and we are pleased to share that anyone can now quickly board an Esports tournament through VeraEsports and deal with any additional arrangements later.

The Esports team creation process is now less restrictive and simplified, and we’ve introduced a system of invites that allows you to gather your friends for Esports teams in an effortless manner. Users can have multiple individual teams that are dedicated to specific games. After all, gaming is better with friends!

The Redemption store now seamlessly uses Rewards account integration with VeraEsports, and allows VeraEsports users to easily view and spend their rewards balance without the necessity of additional login.

We also introduced an automatic tournament check-in feature, allowing for easy filtering of active players before the tournament start, making the life of tournament admins and other players much easier. Likewise, the match check-in feature waits for the confirmation of both sides before starting the match, and players may decide not to check in mutually, to postpone the match automatically if circumstances change. When a single side checks in without check-in confirmation from the other team, it will be granted a technical victory after the check-in period ends.

Finally, we’ve added a map voting feature that allows players to vote against specific game maps before the match starts. Sides vote one-by-one until a designated number of maps remains in the list and after the voting phase, the match starts.

We’re going to be continuing our VeraEsports UX and UI improvement through 2022, so make sure to send us your suggestions, and let’s make VeraEsports one of the best destinations for Esports in the world!

We look forward to moving ahead at full speed in 2022, and we thank you for joining us on this journey!