Building the future of online video is a big job which needs a solid foundation. That is why over the last few weeks our team have been busy building integrations into the world’s largest online video platforms (OVPs).
Verasity is proud to announce that it has integrated its patent pending Video Rewarded Player with Kaltura. Kaltura is 9th in the world video player market with customers such as CBS, Vodafone, HBO, Viacom, Turner, Warner Brothers as customers. Kaltura also specializes in Universities including Columbia and Stanford.
By adding the Verasity Video Reward module, publishers will be able to use VRA to reach, reward and retain their viewers. Publishers get loyalty and new revenue while viewers get rewarded for their attention. This brings engagement, audiences and revenues back to publisher sites. Our attention-based model creates a thriving VRA token economy between viewers, publishers and advertisers.
Verasity is now integrated with Kaltura, Vimeo, JW Player, Brightcove, and Video.js. Combined, these OVPs power 1,500,000 online video publishers who deliver over 100 billion views per month.
Now that Verasity’s patent pending Rewarded Player Technology is integrated with these leading OVPs, the 1,500,000 video publishers who use their services can now quickly and easily start using VRA and Verasity technology.
Publishers who use Verasity’s SDKs for their Video Reward module will be able to use VRA to reach, reward and retain their viewers. Publishers get loyalty and new revenue while viewers get rewarded for their attention.
“We are very excited to announce these new integrations that allow publishers to quickly add our Video Reward module to their existing online video platforms. By integrating Verasity’s technology into video publishers existing systems, we have significantly reduced the initial setup requirements to on-board even the largest video publishers.” — Chris Gale, Verasity Co-Founder.
The first video publisher partner to utilize VRA for rewards is Asia Pop 40 and many more will be onboarded in the near future.
What are the problems Verasity is solving?
Intrusive ads, ad block, little or no viewer engagement, low publisher revenue, viewers give away their privacy for an increasingly small return, YouTube and Facebook are increasing their monopoly.
The solution
Currently most content is watched on YouTube which demonitizes publishers and makes it harder for them to create and spend on great content. By rewarding viewers on their own sites viewers are incentivized to watch content that they enjoy on the publishers sites and this allows publishers to earn more and spend more on great content.
The Verawallet inside the Verasity video player is a tool which allows hundreds of thousands of publishers to reward viewers with VRA.
How does this help the publisher?
Give viewers a reason to return to engage with the publishers’ content. Increase the dwell time, DAU/MAU and page views.
How does this benefit advertisers and brands?
Overall fill rates and click through rates increase by a factor of 4–5 and dramatically improve engagement.
Verasity is the first solution that is win-win for all the parties in the ecosystem.
About Verasity
Verasity.io is a leading video player providing unique Rewarded Video Player Technology to major video publishers across the globe. The patent-pending Video Player enables VRA rewards, monetization and loyalty schemes within the video player wallet. Our unique player technology is already available to over 1.5 million video publishers with 500 million users and over 100 billion monthly views. This brings engagement, audiences, and revenues back to video publisher sites from YouTube. Our attention-based model creates a thriving VRA token economy between viewers, video publishers and advertisers.
Verasity is the future of online video.
Verasity Products include: VeraWallet: verawallet.tv
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VRA can be staked for 36.5% annual interest at https://verawallet.tv.
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Media Contact:
Anne Szustek Talbot
BX3 Capital
anne@bx3.io
