Verasity to Attend IAB Engage 2022, London

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Verasity

2 min readApr 11, 2022

Verasity is pleased to announce that it will be attending IAB Engage 2022 later this month in London. IAB brings together over 350 agencies and advertisers to explore trends and developments in the digital advertising industry — a key event on Verasity’s calendar for promoting VeraViews enterprise adoption.

The Internet Advertising Bureau (IAB) is the industry body for digital advertising, committed to building a sustainable future for digital advertising. With over 1,200 members in the UK alone, IAB brings together media owners, agencies, ad tech technology platforms, and brands. The organisation has offices around the world and is now running its first in-person event in the UK since 2019.

IAB Engage 2022 is one of the largest events in the marketing and advertising industry in the UK for the entire calendar year, and this year’s event focuses on Metaverse advertising, the rise of platforms like Twitch, and the role of user data in advertising for the future. The Verasity team will look to hold key discussions with B2B users about the role our patented, blockchain-based PoV module can play in ad fraud prevention.

Elliot Hill, Director of Communications for Verasity, says:

“IAB Engage is one of the largest and most important events for advertising professionals in the industry. We’re delighted to attend this year, the first in-person event in three years, to meet with potential ad tech clients, broadcasters, advertisers, and the wider advertising community. As members of the IAB, we will also be exploring ways to further position Verasity and PoV as a leading ad fraud solution in the space.”

To get an idea of what IAB Engage looks like, you can watch 2019’s recap here.

IAB Engage 2022 will be the first of many advertising-focused industry events that Verasity attends through 2022, as we increase our focus on licensing our purpose-built ad fraud solution for enterprise partners. In attendance will be Justin Wenczka, our CRO; Robert Keogh, our CFO; and Elliot Hill, our Director of Communications.

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Verasity to Attend IAB Engage 2022, London

Written by Verasity