VeraViews Integrates Alkimi Exchange’s Decentralised Ad Exchange for Publisher Monetisation
London, August 22nd, 2023 — VeraViews, an open ledger advertising ecosystem built using patented ‘Proof of View’ (PoV) fraud identification technology, has integrated Alkimi Exchange’s decentralised ad exchange to offer increased monetisation opportunities for publishers within the VeraViews platform, and deliver new audiences and publishers to Alkimi Exchange advertisers.
Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges, with the mission to restore the value exchange between advertisers, publishers and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising.
Ad exchanges are automated platforms where advertisers can bid on and purchase ad impressions in real-time from publishers, enabling more efficient and targeted digital advertising transactions. Ad exchanges facilitate a dynamic and competitive marketplace for buying and selling online advertising inventory, essential for enabling VeraView’s publishing partners to monetise their websites effectively.
Ben Putley, CEO & Co-Founder Alkimi, says:
“We at Alkimi Exchange and VeraViews are excited to announce our partnership, bridging the gap between advertising technology and cryptocurrency. By uniting our strengths, we’re pioneering an innovative synergy that will offer unparalleled efficiency, transparency, and security in the ad tech industry. Our collaboration symbolises not just a mutual understanding of our industry’s future, but also a shared commitment to drive sustainable growth, forge new pathways, and redefine the boundaries of what’s possible. Together, we are charting a course towards a more integrated, responsive, and intelligent digital advertising landscape.”
In a first of its kind integration for two open-ledger based advertising technology providers, Alkimi Exchange and VeraViews have partnered to bring much needed transparency to the advertising supply chain.
David Murray, Demand Director at VeraViews, says:
“The decentralised advertising ecosystem is still nascent, and we’re delighted that VeraViews and Alkimi Exchange have found ways to leverage our innovative technology solutions in synergy, working together to achieve our common goal of bringing trust and transparency to the programmatic advertising supply chain.”
Publishers using the VeraViews adstack can now access demand and monetise through Alkimi Exchange, and Alkimi Exchange’s advertising partners can access new publishers and audiences through VeraViews. Alkimi Exchange will now explore the deployment of Proof of View for invalid traffic and bot protection across Alkimi’s supply chain.
About Alkimi Exchange: Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency. Learn more at www.alkimi.org
About VeraViews: VeraViews is an open ledger advertising ecosystem built using patented ‘Proof of View’ (PoV) fraud identification technology. With transparent invalid traffic (IVT) tracking for publishers, and auditable campaign statistics for brands, VeraViews is the most powerful and auditable solution for preventing ad fraud. With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and faster payment times for publishers. Never lose money to ad fraud again. Now integrated with Brightcove. Learn more at www.veraviews.com.
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