70 Core B2B Marketplace Metrics

Alexey Bulygin
Verb Ventures
Published in
2 min readSep 25, 2024

Check out and download the 70 B2B Marketplace Metrics here: Link

Over the past few months, our team at Verb Ventures has been deeply immersed in gathering and analyzing data on B2B marketplace metrics. This journey has been both insightful and challenging as we explored how these metrics can drive the development and growth of our portfolio (and not only!) companies.

Our commitment to data-driven decision-making is at the core of what we do. The right metrics, when properly understood and applied, can make the difference between success and stagnation. That’s why we’ve meticulously researched, compiled, and analyzed the most critical metrics that B2B marketplaces should track. It’s not just about collecting data — it’s about creating a strategic roadmap that ensures our companies stay on track to achieve their goals.

At Verb Ventures, data is more than just numbers on a spreadsheet; it’s the backbone of our decision-making process. In today’s fast-paced business world, relying solely on intuition is no longer sufficient. Understanding and applying the right data allows us to optimize strategies, anticipate challenges, and seize opportunities that might otherwise be overlooked.

After countless hours of research, we’ve compiled these key metrics into a comprehensive spreadsheet, complete with short commentaries explaining how they come together to offer a full picture of marketplace performance. This resource is designed to not only name metrics but also provide actionable insights that guide strategic decisions and promote sustainable growth.

And we’re not stopping here. As new insights emerge, we are committed to continually updating this list, refining it with the latest trends and data to ensure it remains a valuable tool for founders and businesses. We want this resource to grow alongside the ecosystem, providing ongoing support for those navigating the complexities of scaling a marketplace.

We also want to hear from you! If you have insights, ideas, or metrics that you believe should be included, we invite you to get in touch and contribute to this evolving resource. Let’s collaborate and make this list as comprehensive and actionable as possible. Whether you’re refining your own metrics or just getting started, we hope this tool proves as valuable to you as it has to us.

At Verb Ventures, we aim to empower businesses with the knowledge and tools they need to succeed. By sharing our approach to data-driven decision-making, we hope to contribute to the success of many more ventures. Data, when used effectively, can be a powerful catalyst for growth, innovation, and long-term success.

Check out and download the 70 B2B Marketplace Metrics here: Link

Stay tuned for more updates, and feel free to reach out with your thoughts!

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Alexey Bulygin
Verb Ventures

Principal at Verb Ventures. I work alongside a passionate team to empower early stage tech disruptors within the world of platforms in their journey