Designing for Not You

Carolyn Jao
Jul 15, 2015 · 7 min read

Before the Hackathon

So, as a UX Designer — I make apps and websites for a living. I attended the Protohack hackathon a few months ago designing for things I was very comfortable with. It was an amazing experience — it wasn’t about winning, but about being able to ‘play’ with technology outside of the usual constraints and really push the limits.

This is how I VR

The Process

Picture by @madameEM
Picture by @timewavefest

A team is born!
screenshots we gathered to analyze the game

We were wrong. We were targeting the wrong personas.

Our target really isn’t the 13 year olds, its the adults around them.

My teammates photo by @MadameEM

The Presentation

Learn something new by not being you.

View the full presentation here.

We hope to create more ‘not you’ stories to help bring more mindfulness into these subtle interactions. We would like to later touch on issues regarding race, socio-economic class, gender identity, cultural awareness and more.

Littlestar shot a 360 video of us! You can see it here: http://littlstar.com/api/v1/photos/d21ceec1/iframe

Verbal+Visual

At Verbal+Visual, We craft considered e-commerce experiences for thoughtful brands.

Carolyn Jao

Written by

Designer.

Verbal+Visual

At Verbal+Visual, We craft considered e-commerce experiences for thoughtful brands.