Panel Recap: Large Conversions, Small Screens
On Wednesday evening, April 6th, 2016, Verbal+Visual held their first ever panel event, titled Large Conversions, Small Screens. The panel was focused on how ecommerce brands can convert at a higher level within the mobile space.
We were lucky to have 4 of the top industry experts join us on the panel, including:
Jan Sorensen, Head of Customer Success at Nosto. Nosto is an ecommerce add on which delivers highly personalized ecommerce experiences for shoppers. They’ve worked with brands such as Lush Cosmetics, PuraVida Bracelets, and Fredericks of Hollywood.
Daniel Owen, VP of Search Marketing at Direct Agents. Direct Agentsfocuses on digital marketing solutions which achieve omni-channel results. They’ve worked with brands such as Samsung, Amazon, 16 Handles, and Serena & Lily.
Nihal Mehta, founder and general partner at ENIAC Ventures. ENIAC is fully focused on the emerging adoption of mobile technologies for media properties and consumer brands. They’ve worked with brands such as AirBNB, Boxed, Trumaker, and my personal favorite, MeowChat.
Jay Bhatti, Founder and CTO at Brand Project. Brand Project is a venture fund which partners with founders and companies to create products people love. They’ve worked with brands such as Nike, Lego, Colgate and Virgin.
Highlights of the evening include our very first discussion about automated bots and how purchasing with micro interactions with artificial intelligence will take over the ecommerce space, optimizing conversion rates through the right selection of technology, shopping via mobile apps and saved credit cards, and utilizing advanced transactional emails to keep customers coming back.
Some photos from the panel:
A special thanks to TechSpace for donating the conference room space, our panelists for providing such great insight, and everyone who attended the panel. It was a wonderful evening and we look forward to our next ecommerce panel in June on Omnichannel sales. If you’re interested in attending, please sign up for our email list at http://www.verbalplusvisual.com/blog
