Remember This? | Decade Rewind into the Cannabis Industry

Iconic Moments In and Out of the Industry

Danielle Poirier
Dec 31, 2019 · 6 min read

It’s one of the world’s most commonly grown, trafficked, and used drugs on the planet, and as legalization begins to take over, so does the population of users. The global use of cannabis grew by 60 percent in the last 10 years, with over 200 million recorded, and growing every day.

Ringing in a new decade by looking at the wins in the cannabis industry

Cannabis has made its way into countless homes across the world, and now that we’re entering a new year (and new decade) I bet it’s going to be part of the celebration as we chime in 2020.

Let’s take a look back at how far we’ve come in the cannabis industry and some other things that you probably forgot about throughout the decade!

Prior to 2010, 13 states had led the way as early adopters of the substance strictly intended for medical use.

Cannabis has picked up in popularity in the past 10 years

In 2010…

Does anyone remember the double rainbow? This YouTube video blew the charts along with Justin Beiber. Lady Gaga was recognized wearing a taboo meat dress, and the iPad was introduced into the market for the very first time in history.

Hard to believe that was 10 years ago now…

2010 was considered the turning point of the cannabis industry where green lights were finally turning on. Canada legalized medical marijuana-use at the federal level and the U.S had 16 states medically legalized as well.

At this point in time, 16 states now support cannabis for medicinal use, but recreational legalization still needed some time before making its debut.

Double rainbow all the way! This viral video stole the attention of millions as man basks in the amazement of two rainbows
Double rainbow all the way! This viral video stole the attention of millions as man basks in the amazement of two rainbows
Double rainbow all the way! This viral video stole the attention of millions as man basks in the amazement of two rainbows at the same time

In 2012…

The era of Gangnam style, and grumpy cat plus everyone was singing “Call Me Maybe” by Carly Rae Jepson, whether they liked it or not…

Recreational legalization made its big debut with Colorado and Washington State kicking off the trend allowing adult-use of the substance!! This year, the number of states that have legalized cannabis for medical use jumps to 19, adding Connecticut and Massachusetts to the list.

Grumpy cat, born with a permanent frown, this sensational grin was transformed into toys, t-shirts, and memes for all to enjoy

In 2015…

The iconic year that Steve Harvey announced the wrong Miss Universe winner, Drake released his Hotline Bling music video, Katy Perry’s left shark stole the show at the SuperBowl halftime show, and a misleading coloured dress sparked fights around the globe. Is it blue and black or white and gold? No one seems to know.

Canada’s newest Prime Minister, Justin Trudeau, won the election. This was a huge win for cannabis advocates across the country as it became a major turning point for the cannabis industry and legalization as we know it with a major political figure on the green side.

In the U.S, Louisiana joins the fleet of states legalizing medical cannabis, and 5 other states pass medical cannabis laws which limit the THC content for medicinal use but prove that the substance has so much going for it, even without the high.

the dress that shook the internet. Is it black and blue or white and gold?
the dress that shook the internet. Is it black and blue or white and gold?
The dress that shook the internet. Is it black and blue or white and gold?

In 2016…

The year that Pokemon Go became the must play app, everyone did the mannequin challenge, and Harambe was pretty close to being elected as president.

Harambe 2020, anyone?

In 2016, 7/10 Canadians were in favor of legalization and the Canadian government was working diligently to make a promise a reality, and complete the final wording of the legislation to legalize cannabis.

Meanwhile, this year the number of states that have legalized medicinal-use jumps from 24 to 29, finally reaching a majority of the country, adding Arkansas, Florida, North Dakota, Ohio, and Pennsylvania to the list. Meanwhile the number of states which allow recreational-use more than doubles going from 4 to 9, adding California, Maine, Massachusetts, Nevada, and Vermont.

Harambe, a treasured ape became a sensation after his death.

In 2018…

We can’t forget about the Walmart yodeling kid, the Royal marriage of Prince Harry and Meghan Markle, and the moment when IHOB was introduced as the best PR stunt, maybe ever.

This year, Canada became the first G7 country to fully legalize the drug for both medical and recreational purposes, ever!

And at this point, the U.S had 33 states which allowed medicinal-use of cannabis and 10 states allowed adult-use, however many states were in the midst of collecting signatures to raise a vote to citizens to see who would legalize it next.

IHob, the ultimate PR scheme caught the attention of pancake lovers around the world
IHob, the ultimate PR scheme caught the attention of pancake lovers around the world
IHOB, the ultimate PR scheme caught the attention of pancake lovers around the world

In 2019…

An egg beat Kylie Jenner and got the most liked photo on Instagram, people planned and actually showed up at Area 51 to storm and conquer, even though it really just turned into an alien-themed music festival, and Baby Yoda stole hearts around the world with Disney’s debut of their streaming service, Disney Plus.

While Illinois was the only state to pass legislation to legalize cannabis for recreational use for Jan 1, 2020, many other states are taking voter’s opinions to the ballots and we can expect to see major advancements come the new year.

Baby Yoda stole the hearts of millions and entered every meme imaginable after the release of Disney Plus.
Baby Yoda stole the hearts of millions and entered every meme imaginable after the release of Disney Plus.
Baby Yoda stole the hearts of millions and entered every meme imaginable after the release of Disney Plus.

2020 Expected to Make Cannabis History

The last ten years are what’s really built the cannabis industry to what it is today. Looking at how many states have grown to adopt the substance is huge, going from 16 states legalized for medical use, and none recreationally legalized in 2010 to a whopping 33 states medically legalized and 11 for recreational-use at the end of 2019.

With so many moving parts, we can expect major advancements within the coming years. More than half of Americans believe marijuana use should be legalized thanks to its medicinal benefits, and because of this, federal legalization could come as early as 2021!

With this, political policies are also changing in favour of the substance as more medical uses for cannabis are coming to the surface. And although it is still a controlled substance under federal government guidelines, the FDA continues to evaluate changes to marketing and export rules which is a great sign for the direction that the substance is expected to go.

“In 2020, hundreds of thousands of Americans will turn out to vote not for the top of the ticket, but for the rights of cannabis consumers in upwards of a dozen states,”

- NORML Political Director Justin Strekal.

Voters take the high road. Support for recreational legalization is expected to spike in 2020.
Voters take the high road. Support for recreational legalization is expected to spike in 2020.
Source: Getty Images. Voters take the high road — Support for recreational legalization is expected to spike in 2020.

Presidential candidates are taking notice too, and embracing cannabis as part of their campaigns. Legalization and other cannabis reforms are expected to make 2020 the largest year for cannabis in history, especially while up to 16 states take the opinion of their residents to vote for whether the industry is going to boom in their regions.

“As we have seen in previous elections, marijuana initiatives increase voter turnout in nearly every demographic. With public support growing by the day, 2020 will be the biggest year yet for expanding the freedoms and liberties of cannabis consumers.”

Striving to remove barriers to entry within the industry will open up the market and allow us to reach a mature stage where cannabis isn’t a taboo hobby, but a genuine addition to lives across the world.


Verda is one of the many companies working towards making cannabis more user-friendly, convenient and accessible for all. Remember to buy legal, support your local dispensary, and consume safely.

Miss our last blog? Discover more about how the alcohol market is taking a hit from cannabis, and what we can expect from some of the major players in the beverage industry here.

Verda.ca

Verda’s Blog

Danielle Poirier

Written by

Content Marketing Manager at Verda Innovations Inc. Sharing my knowledge and learnings within the cannabis space. Always looking for ways to grow!

Verda.ca

Verda.ca

Verda’s Blog

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