“Let them eat cake” — Marie Antoinette lost her head — we’re solving film and video theft using blockchain and cryptocurrencies

At the impromptu Veredictum Token Sale (#ICO) launch party we had a cake for the wonderful party goers of financiers and filmmakers that our wonderful cake designer designed for us. Now you might think — it’s just a cake — but there is something deeper going on…

The cake is actually represents what Veredictum stands for — our why and our purpose…

We launched a Token Sale last night in Sydney to fund our #blockchain based decentralised anti-piracy and distribution platform designed to stop the drivers of film and video piracy including social media theft…

At the moment, theft and piracy is out of control. When we interviewed Melbourne-based filmmaker, Matthew Holmes who directed the great Australian film, the Legend of Ben Hall , he highlighted he had 50% of all his downloads from pirates. Imagine if your boss only paid you half your salary or your customers only paid you half their bills. How would that affect you? If a filmmaker doesn’t pay their investors back for their faith in their vision, they won’t be able to make a second movie. Now replicate that amongst the creative community as a whole — musicians, photographers, YouTubers, artists, anyone creative...

Piracy means we are in severe danger of losing independent voices, cultural voices even controversial voices — leaving us all with a bland and barren landscape where mass-produced content that factors piracy in as an occupational hazard will be everywhere.

But piracy is like a bad neighbourhood…

Bad neighbourhoods have broken windows, and these are symbolic of a deteriorating environment. Bad neighbourhoods can only really be improved in the long-term by the community taking control and patching up all the broken windows and taking care of the neighbourhood. So lets look at this in the context of the Veredictum cake…

At the base of the Veredictum cake, there are shards of glass (in glazed white chocolate) and a lack of colour. This reflects the broken windows we see in the film and video industry and how the landscape is getting more and more barren as the colourful voices begin to fade away with ever-increasing #piracy.

As we move up the cake, however, the colours begin to come back; to grow; to shine; to bloom… the vibrancy returns, with our cryptocurrency coin, Ventana — the Spanish for window -standing tall as a flag staff of our mission to draw content up and back to its full colour, to lift content up from the barren wasteland, to bring back those cultural, controversial and colourful voices that enrich us as human beings.

So the Veredictum cake was more than just a cake — it’s a movement — a movement to restore cultural values — wherever you may be.

Isn’t that worth fighting for?

If you want to get behind our movement, or know a content producer, film maker or someone that wants their fair slice of the cake then please share this post and get them to get behind our movement to create an anti-piracy and distribution platform that hits the drivers of piracy and theft and not just its symptoms. Our Token Sale campaign is now live at:

https://tokensale.veredictum.io

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