Customisable Design: Create a Unique Brand Experience and Reach Your Target Customers Effectively

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VereNFT

6 min readApr 21, 2022

Hello NFT and Metaverse-Exploring Brands,

VereNFT is an enterprise-grade whitelabel NFT platform that supports established businesses in the creation of their own NFT strategies. Two weeks ago, we launched the Product Spotlight Series and shared how our multi-currency payment feature can help to expand your customer reach and increase sales. If you haven’t read it yet, please take a look here.

Today we would like to continue the series by diving into the details of the customisable platform. This article will cover the importance of customisable design, the solutions we are providing to businesses, case studies on how great website design can grow sales, and the benefits we can offer to brands. You will learn how VereNFT can allow you to create a unique brand experience and reach your target customers effectively!

Introducing Customisable Design

VereNFT allows businesses to create a customisable and uniquely designed NFT marketplace that sets you apart from your competitors, showcasing your NFT products with a focus on the customer journey. According to the e-business research firm GoWeb, first impressions of a digital business are 94% design-related and 88% of users are not likely to return when they have had a bad visual experience. The numbers tell how a custom design is heavily correlated to sales and revenues.

Our Approach to Design

With VereNFT, businesses can brand their NFT platforms as part of their existing ecosystems. The colours, images, fonts, messaging, UX, UI, etc. can all be customised to meet the needs of clients and reflect their brand identity. Some of the key items include the banner and minting fields.

1. Bespoke UX and UI

VereNFT strives to enhance the usability of your whitelabel NFT marketplace by allowing brands to arrange the UI, look and feel of the platform and features so that they can have a productive NFT minting experience and customers will have a smooth NFT purchase experience as well. To complement that, we also allow brands to arrange the UI and aesthetics of the design such as colour, images and icons, on the whitelabel platform to reflect their brand identity.

2. Custom Banner

VereNFT enables businesses to customise your own banner for your brand in mere minutes. You can try out different combinations of images, texts, fonts, and more. You can also place upcoming NFT drops in the banner as well. Let your brand personality shine starting from your eye-catching header banner.

3. Minting Fields

The minting fields allow businesses to configure their marketplaces to capture and display a wide range of information when an NFT is minted and sold. For example, businesses can configure an NFT credit section to recognize the work of NFT creators, which will be publicly available to customers.

4. Device and Browser Agnostic

VereNFT allows businesses to create whitelabel NFT marketplaces that can adapt to desktop, laptop, and mobile devices of all sizes. Besides, the marketplace supports the top widely-used browsers as of February 2022. They are Chrome, Safari, Edge, Firefox, Samsung Internet, and Opera.

Case Study: Great Website Design Can Build Trust & Grow Sales

The overall visual design of a site has a paramount impact on the business’s credibility and sales. You might think that when people go on the web, they are very tough integrators of information. The truth is that a large number of people do judge an online business or a website by how it looks.

The Stanford Web Credibility Project, which involves assessments of website credibility conducted by the Stanford University Persuasive Technology Lab, is an investigative examination of what leads people to believe in the veracity of content found on the Web. The study found that when the average consumer assessed a real website’s credibility, he or she paid far more attention to the superficial aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and colour schemes.

This reliance on a site’s overall visual appeal to gauge credibility occurred more often with some categories of sites than others. Consumer credibility-related comments about visual design issues occurred with more frequency with websites dedicated to finance, 54.6%, search engines, 52.6%, travel, 50.5%, and e-commerce sites, 46.2%, and less frequently when assessing health, 41.8%, news, 39.6%, and nonprofit, 39.4%.

NFTs are more than arts, however, they are undeniably in some sense correlated to versatileness and visual aesthetics. The appearance of the NFT platform is its first customer retention test. If it does not look credible or it does not look like what customers expect it to be, they go elsewhere. Hence, for brands getting into the NFT space and building their own whitelabel NFT marketplace, it is important to partner with a whitelabel NFT platform provider like VereNFT that enables you to have a say over all the design-related matters, build trust with your customers, and grow the NFT sales.

Benefits of Customisable Design

1. Boost Sales

Converting the audience into customers is much easier when the first impression is good. A poorly designed website will adversely impact how audiences judge your business. They perceive your business as not good enough to trust upon. On the contrary, a visually appealing and custom-designed website will help to build a digital presence, drive leads, and boost sales. Besides, as you can tailor your website design, you have the freedom to make changes at any time based on the marketing needs of your business and therefore benefit sales.

2. Uplift Branding

Your brand has a unique personality and voice, and so should your website. A custom design inherently comes off more professionally, because it integrates all of your brand elements: colours, photos, and messaging. You are able to tell who you are and what you do. As an added bonus, you can make it match or complement your other marketing campaigns.

3. Mobile and Browser Friendly

A custom and responsive web design can adapt to any device and browser, and it helps businesses to reach a wider audience. The number of individuals using desktop computers and laptops is declining, while the number of smartphones and mobile device users is climbing. Moreover, although most internet users browse sites via Chrome, other web browsers such as Safari are gaining popularity. When a website makes itself available to the broadest possible audience, the business can have a higher chance of increasing web traffic, clicks, likes, shares, sales and profits.

4. Search Engine Friendly

Search Engine Ranking is influenced by website elements, design, content, and other factors. Interestingly, search engines crawl and index websites with custom designs at a high ranking. You do not need to spend much on SEO optimization, PPC, social media marketing, affiliate marketing, google tools, and more for diverting traffic to the website once you have a custom website design.

At VereNFT we aim to deliver the best NFT experience for brands and their collectors. If you want to create a branded whitelabel NFT marketplace with a customisable design and many more other features that we will discuss in the upcoming Product Spotlight Series, book a demo with VereNFT today. We will help you drive sales and grow revenues.

Book a demo: info@verenft.io

About VereNFT

Powered by the Aventus Network, VereNFT is an enterprise-grade whitelabel NFT platform that supports established businesses in the creation of their own NFT strategies. Its solution is deeply customisable and flexible, enabling businesses to create a completely bespoke marketplace. To date, VereNFTs use cases span art, music, video games, film, sports, horse racing, data and many more.

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