Transforming the identity verification market: one step at a time
How do you create the best experience for establishing someone’s true identity in a digital world? In 2016, we faced this question at the company Belsimpel.nl (internationally known as Gomibo). Belsimpel.nl is the largest independent Dutch retailer of mobile devices, subscriptions, and accessories. When purchasing a phone with a subscription, a robust identity verification method is required. The identity verification process, however, was still mostly paper-based and inefficient. Since our goal is to provide our customers with the best customer experience anywhere, anytime, we wanted to simplify and digitize the process. Therefore, we began searching for a simple, affordable, and effective solution for digital identity verification that helps us get a detailed view of our customers’ identities. The solution also had to meet strict requirements of security, data privacy, and ease of use. Unfortunately, we could not find a suitable solution. Market incumbents used outdated techniques, were not innovative, and above all, were not transparent. We could not imagine being the only company in this quest, so we asked ourselves: why not develop it ourselves?
From in-house software to a spin-off company
Developing systems in-house is not new to us as a company. At Gomibo, we feel that we can make a difference by building the entire platform in-house. In line with that principle, we already developed several internal systems ourselves, including the whole warehouse management system and the customer relationship management system. Therefore, it only seemed logical that we should also develop the software for identity verification ourselves. At the same time, we also realized that much of the software that we build in-house is not only suitable for internal use but can also be useful for other companies in a wide range of industries. The same applied to our identity verification software. In 2017, it resulted in the founding of Verifai: a spin-off aimed at transforming the identity verification market. Our mission is to combat identity fraud and theft on a global scale as an identity service provider. We do this by offering smart solutions for identity verification, using the latest technological developments in AI, and respecting the highest standards of privacy and security.
The path to a world without identity fraud and theft
At Verifai, we work on many exciting and innovative projects, and we would love to keep the world informed about these projects. We also see many interesting global developments in the digital identity industry that we would like to discuss. Our blog is created with these particular goals in mind. We approach the entire industry’s developments from a holistic view while also going into the details by discussing our vision and solutions. And besides that, we also give the reader a glimpse of what it’s like to work at Verifai: a real tech company with a big mission. Follow us in our journey to a world without identity fraud by keeping an eye on this blog!