The Verity Effect

“The Verity Effect™” is the chain reaction of intra-industry organizations succumbing to the consumer demand for increased transparency. The Verity Effect™ will drive a rapid adoption of our services by creating a new standard, in which companies and their product claims are independently, objectively authenticated. The Verity Effect™ is a direct consequence of one organization, within an industry, choosing to have their product claims independently authenticated by Verity’s proprietary technology. Thereby, setting a superior standard for consumer transparency within their respective industry. Organizations will be funneled into our services through the demands of the consumer, or in some cases the government. Consumer demand for legitimacy and transparency will drive competitors of Verity clients to follow suit, or risk losing market share, being fined, or going out of business. Consumers will no longer settle for less. The Verity Effect™ will stimulate a chain reaction of producer accountability for ultimate product authenticity, which will generate demand for the world’s largest product database for consumer safety and transparency.