Season 11 Episode 141— How Anu is Transforming Health Through Homegrown Produce
A conversation with Scott Masseyy of Anu
In this episode, I speak with Scott Massey, the CEO and co-founder of Anu, who returns to share his journey and the exciting developments since our last conversation. Scott dives into the evolution of Anu, formerly known as GrowPod, and how their mission to empower individuals and communities to produce pure, self-sufficient produce has sharpened over time. We discuss the challenges and rewards of attending industry events, the importance of making strategic decisions, and the impact of their innovative technology on both residential and commercial vertical farming.
Scott also opens up about the rebranding process, the significance of their partnerships, and the future of modular, rapidly deployable growing systems. His insights into the food-as-medicine movement and the role of technology in enhancing food security are particularly compelling. Whether you’re a startup founder, a tech enthusiast, or someone interested in sustainable agriculture, this episode offers valuable perspectives and practical advice.
Join us for a candid and inspiring conversation that highlights the intersection of technology, health, and sustainability.
Special thanks to our Season 11 Sponsor:
Indoor AgTech Innovation Summit
Key Takeaways
- 5:42 Consumer Experience Focus
- 8:45 Core Theme
- 10:44 Business Ideas
- 14:26 Business Ideas
- 18:14 Core Investment Thesis at Land Betterment
- 22:18 Vision for Future Partnerships and Collaborations
- 28:36 Integration of Nature in Dwellings
- 30:08 Appliance Placement
- 32:10 User Verticals
- 36:02 Leadership Inspiration
- 39:00 Indoor Agtech Events
- 43:41 Indoor Agriculture Innovation
Tweetables
“Anu is a health and wellness brand that seeks to empower individuals and communities to become self-sufficient in the production of pure produce.”
“We are not just a box that grows food and does so profitably and efficiently. We are a machine that makes health accessible through food that is produced.”
“The best technology is the one that the operator does not even know exists; it’s so seamless into the user experience that it becomes non-obvious.”
Links Mentioned
Website — https://www.growanu.com/
LinkedIn — https://www.linkedin.com/in/scott-massey-755419b9/
Bio520
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