Season 11 Episode 144 — The Secrets of Container Farming Success
A conversation with Juan Gabriel Succar of Verde Compacto
In this episode, I speak with Juan Gabriel Succar, the Co-founder of Verde Compacto, as he returns to share the latest developments in the world of vertical farming. Since our last conversation in 2022, Juan and his team have been busy refining their approach, focusing on standardizing their product offerings and expanding their reach. We dive into the lessons learned over the past two years, including the importance of selecting the right opportunities and aligning them with their core business strategy. Juan’s insights into the evolving market in Mexico and beyond are invaluable, especially as he discusses the growing interest in vertical farming and the strategic shifts his company has made to stay ahead.
Juan also opens up about the exciting new projects Verde Compacto is working on, such as their micro-farming catalog aimed at bringing vertical farming into homes. He shares how the company is leveraging partnerships, like their collaboration with Siemens, to enhance their technology and data capabilities. We also explore the broader industry trends, including the increasing visibility of vertical farming in Mexico and the role of conferences in fostering industry growth.
Juan’s passion for innovation and his commitment to making a positive impact through sustainable farming practices shine through, making this episode a must-listen for anyone interested in the future of agriculture.
Special thanks to our Season 11 Sponsor:
Indoor AgTech Innovation Summit
Key Takeaways
- 04:22 Lessons Learned from International Expansion
- 07:41 Evolution of Leadership Roles at Verde Compacto
- 12:55 Vertical Farming’s Rise in Mexico
- 14:13 Building a Vertical Farming Ecosystem
- 15:34 Shift in Vertical Farming Investments
- 17:28 Launch of Micro Farming Catalog
- 22:19 The Impact of Severe Drought on Water Awareness
- 24:27 Political Environment and NAFTA’s Role in North American Trade
- 28:04 Educating Consumers on Home Hydroponics
- 29:53 Vertical Farming’s Brand Strategy in Mexico
- 31:20 Growth of Vertical Farming Industry in Mexico
- 34:20 Zen Communities in Mexico
Tweetables
“Experience is the best teacher there is. We’ve made a lot of mistakes on this road, but these mistakes have helped us improve our quality controls, selling terms, sales strategy, and partnerships.”
“Our client’s success is our own success. Most of the success of the client is in the daily operations and management of the farms.”
“As long as we work together and are willing to cooperate, make partnerships, and talk about success stories, more than seeing us as competitors, we can create confidence behind the industry.”
Links Mentioned
LinkedIn — https://www.linkedin.com/in/juan-gabriel-succar-abascal-53331b191/
Facebook — https://www.facebook.com/VerdeCompacto
Instagram — https://www.instagram.com/verdecompacto/
Bio520
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