When researching for our #MyBloodyGalentine campaign — we stumbled upon a picture that inspired our newest campaign… #MaxiFacts.
The photo was of a menstruation fact printed on a maxi-pad that was then posted to a telephone pole. During a branding meeting we came up with a guerilla marketing campaign. The campaign would look something like this:
1/ Research and gather our favourite and most jaw-dropping period facts…
2/ Purchase some pads — duh!
3/ DIY art & crafts project commences — by which you print out the facts, cut them to maxi pad shape and tape the quotes to the maxi…
4/ Call up your most fierce female friends
5/ Have a smoke, chug a can of gin & tonic or scarf a sausage roll…whatever your fancy
6/ Ring our favourite pink taxi driving babe ~ Jacki
7/ Map out your posting grounds… and get yo’ maxi-fact tag on!
The first #MaxiFact excursion consisted of Kings Road and a famous statue (of a man of course), A luxury boutique — favorite designer of ours — ahem — GUCCI… And a very well known department store that we’ll leave unnamed — just to keep some somethings sacred ;)
Our last maxi-fact outing was pretty f’ing epic… The men’s bathroom of a well known men’s club during a break between shows at London Fashion Week! We might have snuck into the mens toilet and posted it on a urinal. #SorryNotSorry
~ Witness the madness on our VERVE/UP You Tube Channel ~
~ Peep the VERVE Instagram for more #MaxiFact mayhem ~
Article by Erin Whiteley