Press

Read what our friends have to say about us ⚡️

“With Very Good Light, [David Yi] hopes ‘to redefine masculinity and to redefine men’s beauty. The timing may be right.”

“Very Good Light … has stories about redefining masculinity, faking perfect skin (BB cream is required), and, our personal favorite, how you’re parting your hair all wrong.”

“Though this site seems to be a bold step into the unknown, it’s filling a niche that was begging to be occupied. Don’t assume that Very Good Light is just GQ for the younger set, as it aims to be more inclusive and not just for your average manly man.”

“Very Good Light … is a digital, ‘social first’ brand.”

“Very Good Light is the men’s beauty website courting Generation Z. David Yi is entering uncharted territory with a little help from a team of teen consultants.”

“Very Good Light: the ultimate destination for those on the forefront of redefining masculinity, Generation Z. There’s never been a platform for men like this before, and I’m so glad it finally exists.”

“This website is helping men with their beauty and grooming problems.”

“Men have skin needs, they want to look their best, they want education … It’s more than okay — it’s actually awesome — to want to invest in yourself.”