The Future of Dating is Here
You’re a Person not a Chinese Restaurant
It seems there’s a new dating app every week. What’s surprising is that they continue to get funding, and most importantly we continue to try them out.
That demand is not out of interest, but out of frustration. Our failures with these apps far outweigh the successes. Indeed if they worked well, we would all find our soulmates and the market would actually shrink!
In many ways, the dating app companies don’t want you find your match, only ‘good enough for now’. Dating apps today are good for business, but bad for love. Elise Craig wrote a great piece on it for Wired.
Dating apps are good for business, but bad for love.
All dating apps are based on an algorithm. That algorithm may be very simple, such as swiping left/right on photo to see if two people like each other. Or it can be very complicated, asking 20 questions about both parties interests and scoring accordingly.
Whatever the algorithm, that approach is flawed. It inherently favors ‘good-looking’ people, whether they’re photogenic or just good looking ‘on paper’.
Years ago, before online dating, the only alternative to serendipity was through an introduction. (Arranged marriages in many cultures function in much the same way.) That introduction was powerful, not only because it gave insight on the person, but the recommender’s reputation was on the line.
Vetted stands apart from algorithmic dating apps and brings the age-old model of introductions to the online world. We believe personal recommendations brings a much-needed human touch to dating.
Haven’t there been apps like that before?
Yes, Lulu, Peeple, and others come to mind. All of these apps have failed for the same reason. While they bring in the opinions of real people, they’re based on reviews not recommendations.
A recommendation has an inherently positive connotation. The recipient is an actual person. It’s not like the critical review you give the Chinese restaurant down the block.
Vetted is the place for personal recommendations. You only ‘Vett’ to your network those individuals in which you’d confidently endorse. If you’re a schmuck, you won’t be criticized on Vetted, but you’ll have trouble getting Vetts. Clean up your act or stick to the algorithmic dating apps. After all, there’s plenty of them out there.
Join the Future of Dating. Get Vetted!
