VeVe Welcomes: MGA Entertainment
In celebration of L.O.L. Day (7.07 upside down), MGA and VeVe are excited to announce that L.O.L. Surprise will soon be available to VeVe’s growing community of collectors!
Micro-Games America Entertainment (MGA) is the largest toy manufacturer in the world and has been the fastest-growing consumer entertainment products company for the past five years.
The company creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods, however, they are perhaps most well known for award-winning brands such as L.O.L. Surprise™, Little Tikes®, Bratz®, Rainbow High™, Na! Na! Na! Surprise™ and Zapf Creation®.
In celebration of L.O.L. Day (7.07 upside down), MGA and VeVe are excited to announce that L.O.L. Surprise will be soon available to VeVe’s growing community of collectors, many of whom are parents, so that families can enjoy the experience together!
“This is a very exciting step to be partnering with the world’s largest toy brand and we look forward to offering a new and exciting way for fans to play and engage.
With hundreds of thousands of satisfied adult fans, we look forward to creating offerings for younger fans.”
— David Yu, Co-Founder & CEO, VeVe.
L.O.L. Surprise!
MGA launched the L.O.L. Surprise! toy line in 2016, and the franchise quickly became one of the most successful lines of toys in the world. Through November 2017, L.O.L. Surprise Tots were the top-selling toy of the year in the US, and in 2019 the L.O.L. Amazing Surprise Playset was a Top 100 toy on Amazon.
In 2020, the L.O.L. Surprise! franchise was awarded Toy of the Year for an unprecedented third year in a row at the Annual Toy Industry Awards.
MGA was also awarded Collectible Toy of the Year for L.O.L Surprise! Winter Disco and Doll of the Year for the L.O.L Surprise! O.M.G dolls!
MGA + VeVe
The partnership with MGA will see the exciting world of L.O.L. Surprise enter the world of digital collectibles, offering fans the opportunity to collect their favorite L.O.L. dolls and characters as premium 3D models, which can be both animated and interactive.
“We are very excited to be working with a company who, like MGA, creates unique ways to experience the world of fandom. Combining technology with toys has been successful for us in the past and we are looking forward to even more success with Veve.”
— Isaac Larian, CEO & Founder of MGA Entertainment
VeVe is incredibly excited to offer - for the first time - digital products suited to a younger audience, allowing L.O.L. Surprise fans a new way to interact with their favourite brand and share their collections with friends across the world.
More details on the L.O.L. and other MGA collectibles series, including the drop dates, will be announced in the coming weeks.
Download the VeVe App today to begin your digital collection!
