VeVe Welcomes the United States Postal Service
USPS to bring licensed digital collectible stamp art to VeVe
United States Postal Service
The USPS is the only delivery service that reaches every address in the United States, servicing 160 million residences, businesses and Post Office Boxes across the nation.
With one of the most frequently visited websites in the federal government, the USPS has facilitated crucial communications and delivery services to Americans since 1792, as the ratification of The Post Office Act (1792) made the Postal Service a permanent fixture of the Federal Government.
Today, the USPS has an annual operating revenue of more than $71 billion, and serves as one of the largest employers in the US, with more than 630,000 employees and 34,000 retail locations.
The United States Postal Service (USPS) recently released four Day of the Dead-inspired “Forever” Stamps, which will soon be available as limited-edition digital collectible NFTs exclusively through VeVe!
This partnership with the USPS offers collectors the first-ever USPS licensed digital collectible stamps, and celebrates the traditions and colorful exuberance of Día de los Muertos!
“We are very humbled to work with such a vital institution for this collaboration. We’re thrilled to offer collectors a new, unique way to engage with digital collectibles that celebrate the legacy of both the USPS, a daily crucial service, and Day of the Dead, a holiday that has resonated among countless generations.”
— David Yu, VeVe CEO
VeVe x United States Postal Service
VeVe is incredibly excited to celebrate Day of the Dead alongside USPS with this exclusive release, and we look forward to releasing more from USPS in the future.
“We are offering a new way to collect and a way to remain relevant and innovative with new audiences. We’re excited to be able to make these designs available in an entirely new way with the licensed digital collectible drop with VeVe.”
— Chris Karpenko, USPS Executive Director of Brand Marketing
Day of the Dead 💀
With roots in pre-Columbian Latin America, “Día de los Muertos” or “Day of the Dead” has become a beloved tradition, particularly in U.S. cities with large Mexican and Central American immigrant communities.
It originated from the marriage of Indigenous traditions and practices introduced by the Catholic missionaries who arrived with the Spanish colonizers in the late 1500s. The modern version of the holiday rose out of the activism of the 1970s, when Chicano artists in California saw it as a way to build pride in Mexican culture.
Today hundreds of thousands of Americans from all walks of life flock to Día de los Muertos celebrations hosted each November by museums, galleries, and community centers. They are drawn by the exuberant processions, skeleton costumes and face painting, music, dancing, special food, and arts-and-crafts workshops, and by the “ofrendas” (offering) honoring not only departed family members but also heroes and celebrities.