Driving Growth Through In-Platform Token Distribution
As we approach the release of Vey Beta 2.0 this July, our team is developing unique marketing strategies for the platform. As the first market research solution using cryptocurrency, growth-hacking brand recognition within the blockchain community is vital to the success of the platform.
Once Beta 2.0 releases, effective marketing will allow Vey to carve out a niche in the stagnant paid survey industry, and open opportunities for pairs on top-tier exchanges. But what does effective marketing look like for a survey platform that runs on its own ERC-20 Token?
We believe that the clearest path to rapid adoption is having surveys available on the platform from Day 1. This would entail using some of the team’s VEY Tokens to provide initial survey liquidity. A steady flow of research from the team will allow our early users to earn VEY, experience the use case and receive a positive first impression of the brand.
A system of in-platform token distribution would also inform our initial content marketing strategy. This could manifest itself as frequent “Survey Drops”, highlighting interesting takeaways from survey analytics, and many related campaigns pushed across digital marketing channels.
Leveraging the platform to distribute a limited amount of VEY Tokens to as many users as possible can create a growth hacking treadmill that grows the value of VEY, and gets the attention of the most important demographic; researchers.
When combined with intensive sales efforts aimed at market research firms, we can quickly transition to a model that is entirely fueled by researchers enjoying the speed, flexibility and zero-fees of the Vey platform.
The current circulating supply of the VEY Token is roughly 176 million VEY. Inflation due to in-platform distribution will be closely managed, and updates will be provided.
We are looking forward to having our community check out Beta 2.0 in late July! Stay tuned.
