How Market Research Solution Vey.io Is Trying To Further Crypto Adoption [Blockchain]
Here at Vey.io, we are busy building a platform with the goal of improving how market research via surveys is conducted online. Paid surveys are a growing industry, but the infrastructure around this form of research remains archaic. The tight grip that middlemen hold over the entire process — from survey creation to completion — results in slow and expensive research, as well as profits that do not adequately trickle down to participants. As our beta is developed, addressing these core problems within the market research and online survey industries is the primary focus.
The power of blockchain technology allows us to create a much faster market research platform where participants earn more and researchers spend less. This is due to Vey’s transparent economy of instantaneous survey transactions and free audience-targeting. Learn more about this here.
Researchers will set their own survey payouts, and participants will only complete the most profitable surveys available to them. The Vey token, operating on the Ethereum blockchain, will fuel the platform. A 5% dividend fee on withdrawals will get proportionally distributed every month to those who secure the network by holding the token. Learn about Vey Dividends.
Now that the basics of the platform are covered, you can see that Vey provides a real-world solution to a growing industry. But it could also fuel cryptocurrency adoption within survey creators and participants as a whole. This is because, on the creator side, anyone will be able to create a survey for free. Instead of using Vey tokens to access the platform’s participant pool, researchers can share their surveys outside of the platform via direct link. This will bypass the entire crypto aspect of Vey, and allow people to use a beautifully simple and powerful survey builder on what they may not even realize is a crypto platform!
A researcher unfamiliar to cryptocurrency, who has built a survey using Vey, might discover how easy it is to use the platform for instant, targeted research, and then adopt cryptocurrency in order to take advantage of the clear benefits.
On the participant side, Vey can eventually “bridge the gap” between non-crypto and crypto users by offering traditional payout methods, such as gift cards, in exchange for Vey tokens earned on the platform. This would still include the 5% dividend fee, and would create an inclusive system where participants who do not wish to withdraw cryptocurrency can still earn on the Vey platform.
A participant who initially selects an alternative reward, such as a gift card, might eventually decide to withdraw Vey tokens or BTC from the platform, and therefore adopt cryptocurrency. It should be stressed that gift card rewards are not a feature currently under development, and is simply being used to highlight the potential that Vey has to bring new people into the cryptocurrency community.
Vey’s ultimate goal is to become the fastest and most affordable market research solution, with the highest survey payouts and easiest-to-use survey builder. These are the things that are within our control. We are not needlessly forcing cryptocurrency adoption onto any market researchers or survey participants, but just providing a better service which happens to be based upon blockchain technology. You can find much more information on our website, Vey.io. Thank you for reading and being an early supporter of this project!
