Video & Script

In a globalizing world where multiple cultures are crossing over, today’s design needs to be empathetic more than ever. Discoveries are around every corner and the influence of design in societal, corporal, political, and international levels are all increasing. We have design that looks attractive, thinks and solves, visions the future and more. Neither one of the factors should drive another away. Because, design is a system. Where every aspect, thoughts, actions and looks all represent one another and are empathetic to each other. And only together, will they make an impact.

When the design speaks its story in every dimension, it fully occupies the audience’s experience. The audience becomes a listener, user, owner, and a secondary developer of the artifact. There is resonance, and connections in multiple levels. Flawless interaction and visuals are important tools to better communicate the story. And the story expands. Design artifacts accumulate its own marks. Unique experiences and secondary stories. People make the artifact timeless in a way that they continue to find new values and relationships with the design.