Facebook tips: Luksusbaby.dk shares valuable tips for creating successful posts
1. They are posting topical content that relates to the summer season
Words like “summer”, “summer clothing”, “weather”, “garden”, “pool”, “travel bag” “summer days”, “suitcase”, “pool” and “holiday” have played a major role in Luksusbaby’s Facebook posts in June.
By including these words, Luksusbaby is focusing on making their posts topical — something they are very good at. Topical posts consist of activities or events taking place right now or in the near future.
Here are some examples of topical posts written by Luksusbaby:
27th of June: “Trunk time ☀️✈️. Get your hands on the best suitcase for the smallest👶🏼👦🏼👧🏼.”
25th of June: “Who wouldn’t love a flamingo pool? 🤩💕☀️. Find more products on our webshop 🐬☀️They are perfect for today’s weather.”
22nd of June: “Coolest swimwear from Sunnylife🐬☀️. We dispatched many of them in the spring💁🏼♀️📦. Now, they can be used at home or on holiday 🏖.”
Think about how you can tailor your Facebook post to the current month instead of creating posts that only relate to your products. When preparing topical posts for August you might include events like the start of the new school year, SMUK fest, Copenhagen Pride, Aarhus Festuge etc.
Every shop owner should focus on topical content. It makes no difference whether you sell related products or not. Luksusbaby includes topical content together with their products because the summer and the weather related to their range of summer clothing, swimming pools, sunglasses etc.
But, remember one thing, topical posts are about “outside world” activities and not what’s going on in your online business.
2. They post content that shows what other customers have purchased
Luksusbaby’s Facebook posts include pictures of products its customers have ordered. There are pictures of an order in which the customer has purchased products for a summer party or birthday. There are also pictures, taken by the customer, featuring a little girl wearing a red sun hat from Luksusbaby and surrounded by pillows from Luksusbaby.
24th of June: “Another summer package from today☀️📦🤩🐬”
22nd of June: “Swimming vest from Sunnylife in action💁🏼♀️🌊. @stephaniebraedder’s daughter looks so cool in it🐬☀️🤗”
14th of June: “New KONGES SLØJD items have been sent out in so many packages today📦🤗”
Think for a second about how you can create posts showing what customers have bought. You could start off by taking a photo of the product and then including a few words to describe your customers. For instance, you can mention which town the order was delivered to, you can also talk about each product and what they can be used for, or which brands customers have purchased.
Luksusbaby also describes its customers in its Facebook content, for example, by mentioning that one customer comes from Rungsted Kyst, by showing a customer’s daughter in a swimming pool wearing a swim vest and talking about how many customers have ordered Konges Sløjd items.
Instead of showing pictures of products you like, or showing pictures of new products in stock, it’s more valuable to show pictures of products that others have bought today or recently. When showing products that customers have ordered or bought, you are presenting social proof. Social proof is one way of persuading customers to buy products from your shop.
