Veraldo.dk reveals 6 ways to increase conversion rate
Customers get a free bikini — when they buy two, they will get the third one for free. On Veraldo.dk, customers can get their products delivered first and pay for them later. Customers can also see which items are the most popular. Customers can see how many likes Veraldo has on Facebook, and what kind of universe Veraldo is aiming for on Instagram. Customers also get a DKK 100 discount when they sign up to Veraldo’s newsletter. Customers also see a pop-up window about the new campaigns that Veraldo.dk is running. Customers can search for a specific product in the search field.
The above mentioned-initiatives have a positive effect on Verrado’s shop. These initiatives increase: conversion rates on webshops, traffic to other channels, likes on Facebook and Instagram and sign-ups to newsletters. If you are looking for some input on conversion rates, you have come to the right place. Below are 6 initiatives that have increased Veraldo’s conversion rates.
1. Talk about your USP’s
Customers do not only buy from Veraldo because they have some great clothes and nice offers. Customers also buy from Veraldo because they offer ViaBill, whereby customers can try on their clothes from Veraldo before they pay and split their payments into instalments.
“The fact that they can split their payment while online shopping is extremely popular with customers. Today, 10% of our customers choose ViaBill when they reach the check-out. Therefore, it’s important for us that we generate some publicity and raise awareness of this flexible payment option”
Emil, shop owner, Veraldo
Veraldo.dk also communicates, on its shop, that there are free delivery and returns, secure payment and new items every week. It benefits Veraldo that they offer these things to their customers because of their competitors have some of the same clothes, or offer other cool products, customers will choose Veraldo because there are other benefits in addition to just the products.
Veraldo.dk strives to differentiate their webshops from other webshops in the same sector and is chasing the same target group. Veraldo.dk could consider putting their USP at the top of their site instead of placing the USP’s at the bottom of the landing page.
2. Show what others have bought
Customers listen to the opinions of others when they want to visit a new restaurant, search for a weekend trip away or want to buy new clothes for this year’s summer vacation. On Veraldo’s shop, customers can see what others have bought lately and which of Verrado’s products are most popular among customers.
”We are using social proof to convince customers to buy from our shop, and we can say for sure, that it has increased our sales.”
Emil, shop owner, Veraldo.dk
When highlighting popular items, Veraldo also uses an interactive element by having a carousel featuring a variety of these items. Visitors can only see different items by pressing the left or right arrow.
Veraldo could make this section more beneficial by telling how many customers who have saved, watch or bough these popular products.
3. Let customers know how popular you are
A social media button linking to Facebook or Instagram does not say anything about what kind of people like your SoMe, and how many you like your Facebook page. You should provide some more information on why you are a popular shop.
Veraldo displays a picture on which customers can see that Veraldo has 76,000 likes. Customers can also see whether any of their friends like have liked Veraldo’s Facebook page and which friends they are.
By showing and providing a link to your Facebook page you are also ensuring that those customers who don’t buy anything from your shop this time, will perhaps like your Facebook page, which might indicate that they in some way are committed to your product and they will be more likely to buy from you in the future.
If you can’t convince customers to buy from you today, you can do other things to convince them to buy from you at some other time. A commitment is one way of influencing customers to buy from you. A commitment from customers can be a like on Facebook, a # on Instagram, a recommendation on Trustpilot or a participation in your SoMe competition.
4. Be generous and offer a free gift
Bars offer happy hours. Restaurants offer free appetizers of bread and olives, and gyms are offering one month’s free membership. These initiatives are, of course, not taken merely to be generous to customers, they are triggered by an expectation that they will convince more customers to make purchases.
Veraldo knows that free gifts persuade customers to act. On Veraldo’s shop, they are offering customers the chance to buy 3 bikinis and only pay for 2 of them. Veraldo is also giving new sign-ups to their newsletter a gift card worth DKK 100.
When customers get something for free, they will feel obligated to give something back at some point. So, instead of expecting customers to make the first move, you should make the first move and give them something for free.
“Stats show that free stuff makes customers come to a decision more easily and more easily. We have experienced a conversion rate of 87% by offering a free gift card when customers sign up to our newsletter.”
Emil, shop owner, Veraldo.dk
5. Help customers find what they are looking for
Customers should have to search for several minutes for a specific product. If they can’t find what they are searching for, they should be able to write the product in the search field or reach out to you quickly by entering a query in the chat window. If customers can’t find a solution to their problem or an answer to their question, they will find another shop that can help them.
Veraldo has, for example, a search field that allows customer to search for a specific bikini. That means that if a customer wants a specific colour of bikini they can type “green bikini” in the search field. Also, if a customer wants a specific type of fabric like shirred, customers can type “shirred” in the search field — and then the customer will be shown a long list of products made of shirred.
Don’t slow customers down when they are making a decision. Instead, make it seamless by offering a search field, a chat window or the option of filtering products so they can easily find what they are looking for when it comes to, for example, a specific colour, a certain fabric, a certain price, or a specific model etc.
6. Surprise customers with a pop-up window
You can’t make it too overwhelming for customers to visit your shop because there are too many impressions to take in all at once. If you want to reduce the number of impressions they are bombarded with, you should consider a pop-up window from Sleeknote or another pop-up service.
A pop-up grabs your customers’ attention immediately, increases their engagement because they must indicate whether they want to move on, and this practice will also increase your conversion rate if the chosen message is valuable enough. Veraldo surprises its customers with different pop-ups. One pop-up places the focus on the summer campaign “3 for 2”, while another pop-up window tells them a discount when signing up for Veraldo’s newsletter.
“Our pop-up windows have increased our conversion rate by 2%.”
Emil, shop owner, Veraldo
Before you start implementing these ideas from Veraldo, you might ask yourself:
What are the strengths and weaknesses of each initiative?
Which initiative would I like to start with, and why?
How are other shops working with this initiative?
How can I improve this initiative by testing and testing and testing?
Which initiative would I like to improve and test next?
