11 Legendary Toy Stores Around the World
Toy trends may come and go but the joy of a traditional toy store will never go out of style.
Transport yourself back in time with a visit to one of the world’s most legendary toy stores or treat the little ones in your family to some memory making of their own. From New York’s famed FAO Schwarz with its silver screen legacy to the stiff-legged Steiff teddy bear museum and store in Germany, there are plenty of places to make your childhood toy store dreams a reality. Here’s where you need to shop for top toys around the world.
FAO Schwarz
New York City, New York
Opened in 1862 and immortalized on the silver screen, FAO Schwarz is officially the oldest (and arguably the most iconic) toy store in the US. Housed in its flagship Fifth Avenue location since 1986, this vast emporium of family-friendly experiences is just the place to make magical memories — or bask in some straight up childhood nostalgia — thanks to hands-on activities such as the Elmo Monster Factory, Barbie styling counter, and Baby Doll Adoption Agency. Of course, before you leave, getting a snap alongside the famed toy soldier doormen is a must.
Serneels
Brussels, Belgium
Beloved Belgian toy store Serneels is the high-end answer to all your baby, toddler, and children needs, although don’t go expecting to find all of the big name products and well-known brands. Instead, expect retro wooden toys in bright colors, natural materials, and classic designs that are built to stand the test of time. From classic Steiff teddy bears and handcrafted music boxes to delicate dolls and impressive steam trains, this is the ideal spot to pick up a childhood souvenir when you’re next in the Belgian capital.
Hamleys
London, England
A full century older than its across-the-Atlantic equivalent, FAO Schwarz, Hamleys originally opened in 1760 and relocated to Regent Street in 1881. And, although there are now branches around the world, that massive London location remains the biggest and best. Across seven vast floors organized by theme, kids will be able to find exactly what they’re looking for while parents enjoy a nostalgia trip all of their own. And make sure to ask the staff about top toys during your visit — they might even do a demonstration for you.
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Author: Lauren Cocking
Lauren is a Mexico City–based writer, editor, and translator from Yorkshire with bylines at CNN, BBC Travel, and Al Jazeera. She’s currently working on her first full-length literary translation in between harassing her cat, drinking smuggled Yorkshire Tea, and blogging about Latin American literature at leyendolatam.com.