And the IDMA Goes to…
That should be the beginning of an exciting evening, in the pool area of Faena District’s Generator hotel during this year’s Winter Music Conference in Miami. Shorts, flip-flops, and the first mojito of many that night. The standard Miami vibe we in the music industry look forward to throughout the year.
But then someone decided it would be a great idea to eat some bat sashimi, so instead of getting a head start on sunburns, we’re now stuck at home, watching Tiger King (which, by the way, is the best thing that has happened during the quarantine, if not this whole crappy year).
Pierced gay redneck tiger tamers aside, the winners of the International Dance Music Awards were announced recently, and we congratulate them.
Here’s how we picked the nominees.
The IDMA committee sent over the artist-based categories (genre- and gender-specific), and the first thing to do was to filter and group the artists that belonged in each of them. That narrowed the selection down to a little over 100 thousand artists, but that was the easy part. The hard part was ranking them according to their online popularity.
Step one: ranking.
Simply counting likes and followers wouldn’t yield good results, so we first needed to reduce various key performance indicators (KPIs), such as Twitter and Instagram followers, Facebook likes, and YouTube subscribers, to a single, synthetic KPI. Picture stuffing apples, oranges, strawberries, melons, and broccoli into one basket, and somehow turning them all into carrots.
Step two: examining fans, gigs, and networks.
To pick the five nominees in each category, we then looked into how big their fanbase on all those channels was in the beginning of 2019, and how it grew month-by-month. This gave us a good foundation for determining an artist’s popularity, based on what they had accrued through the years and on how dynamic their growth had been throughout 2019.
But wait, the statistical acrobatics don’t end there! To spice it all up, we added data from events, and for the final touch, threw in a pinch of peer network analysis. Here, we looked at the profiles of each artist’s followers and singled out the musicians. The stronger the profile of your followers (meaning the more famous your follower artist is), the bigger the chances of getting nominated.
Step three: picking the 5 best acts in 16 categories.
The final result was a highly relevant list of crème-de-la-crème Electronic music artists. We threw the nominees to the voters, much like Carole Baskin threw her husband to the tigers, and you can check the winners here.
For all the Electronic trends and insights we picked up in the process (and designed smashingly, may I add), be sure to check out this IQ Mag article.
And for that extra kick of motivation, check out what advice IDMA nominees have on tackling the Covid-19 crisis.
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