Data is King — But Context is Queen
Our key takeaway from IMS IBIZA and Music Biz 2022: everyone loves data, but if the industry will look at it too narrowly, it will become just another buzzword.
Hitting the road after a two-year hiatus felt great. We opened the conference season with two industry staples — International Music Summit in Ibiza, and Music Business Association’s Music Biz 2022 in Nashville.
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While our team took the Nashville opportunity to set up a couple of meetings and see the panels, Ibiza was busier than ever. Viberate was IMS IBIZA’s official Data Partner, and we were thrilled to see a full house on both our data workshops and the presentation of the annual IMS Business Report.
What stuck with me the most at both conferences was how the general attitude towards data has shifted in the past two years. Sure, we’ve been preaching the importance of data analytics for years now, but today it finally feels like the majority of businesses are eager to get to know it better.
However promising, the rising number of data-centered panels is just the start. The crucial next step is making sure that people don’t think about data as the buzzword of the season, but learn how to piece data together into insights and use those insights in their business strategies.
Viberate will continue helping with that. On Ibiza, we certified the first class of Viberate analytics users who displayed mastery of our analytics tools.
If you want to talk data context and turning data into information, meet me at the next two conferences — Brighton Music Conference on 26 May 2022 in Brighton, UK, and MENT Festival on 9 June 2022 in Slovenia. I’ll be there to speak on the panels about the power of social media and how to break through using data. If you won’t be there in person, we always have online.
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