How are Spotify monthly listeners calculated? Learn now!

Want to know what are monthly listeners on Spotify? Explore the key metrics and discover how Viberate can elevate your analytics game.

Matic Magister
Viberate — Music Data Company
3 min readNov 10, 2023

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In today’s digital era, artists look towards platforms like Spotify as a pivotal tool in their musical journey. Two integral metrics on Spotify — streams and monthly listeners — often raise pivotal questions. One of which is, how many Spotify listeners is good? This guide aims to provide a detailed overview of these metrics, enhancing understanding for artists and their teams.

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Understanding the Spotify Stream

For a track to be recognized as streamed on Spotify, it needs to be played for at least 30 seconds. Each subsequent play, crossing this threshold, contributes to the track’s streaming count.

It’s worth noting: If a song play is muted, Spotify doesn’t count it as a stream. This ensures genuine engagements are measured.

Artists are advised to refrain from any inauthentic strategies. Engaging in activities like buying streams or followers can have repercussions, including the potential removal of tracks or account suspensions.

Yet, on the brighter side, the number of streams directly correlates with an artist’s revenue from Spotify. In essence, higher streams denote increased earnings.

Decoding Monthly Listeners on Spotify

When observing an artist’s Spotify profile, the ‘Monthly Listeners’ figure stands prominent. This metric warrants clarity. So, what are monthly listeners on Spotify?

‘Monthly Listeners’ signify unique users who have engaged with your music at least once in a 28-day window. The emphasis here is on ‘unique’. A single listener streaming your track multiple times within this period still counts as one monthly listener.

Streams vs. Monthly Listeners: A Comparative Insight

To elucidate further:

Suppose you release a track. One fan listens repetitively for two weeks, while another only plays it once. Both these fans contribute as two monthly listeners. However, the former significantly adds to the stream count.

To summarize:

  • Spotify Streams: Total number of times a song is played.
  • Monthly Spotify listeners: Distinct users engaging with an artist’s work over a 28-day span.

Both metrics, while different, are crucial. Consistent streams denote engagement depth, while monthly listeners capture audience breadth.

Key observations include:

  • A rise in streams with steady monthly listeners indicates repeated engagement from the existing audience.
  • Stream counts are cumulative, but monthly listeners can vary over time.
  • An upward trend in both metrics indicates growing artist recognition and reach.

Enhancing Spotify Analytics with Viberate

For artists and their management, it’s imperative to derive actionable insights from these metrics. Viberate’s Spotify analytics serves as a comprehensive tool in this regard.

Viberate’s platform offers:

  • Detailed Streaming Data: Gain insights into an artist’s Spotify streams, highly rated by users.
  • Geographical Analysis: Align promotional efforts and identify potential gig venues based on audience locations.
  • Playlist Metrics: Understand playlist inclusions and evaluate track performance.
  • Customized Discovery Charts: Identify trends by sorting through emerging artists, genres, and regions.

Distinctive features encompass:

  • Monthly Listener Analytics: Monitor an artist’s progression in terms of monthly listeners, juxtaposed against industry benchmarks.
  • Song Performance Analysis: Categorize songs by performance, with a user-friendly interface for playback.
  • Stream and Statistical Overview: View aggregate stream data, analyze listener-to-follower ratios, and track critical statistics longitudinally.
  • Audience Distribution: Identify global listener hotspots, facilitating targeted promotional strategies.

In Conclusion

While understanding metrics such as how are Spotify monthly listeners calculated might seem intricate initially, platforms like Viberate offer clarity. By comprehending these figures, artists can streamline their strategies, ensuring they harness the full potential of platforms like Spotify in their musical endeavors.

Viberate Analytics: Professional music analytics suite at an unbeatable price: $9.90/mo. Charts, talent discovery tools, plus Spotify, TikTok, and other channel-specific analytics of every artist out there.

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