MTV VMA 2024: Who Will Win Artist & Song of the Year?
MTV VMA 2024: Find out which artists and songs are most likely to win Artist and Song of the Year.
The MTV Video Music Awards (VMAs) are set to make a grand return to New York on Tuesday, September 10, 2024. This year’s event will be historic as it takes place at UBS Arena in Elmont, N.Y., marking a new chapter in the VMAs’ illustrious history. As we gear up for this significant occasion, Viberate offers a detailed analysis of two key categories: Artist of the Year and Song of the Year. By examining recent performance metrics, we aim to uncover who might emerge victorious.
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The New Venue for the 2024 MTV VMAs
This year’s MTV VMAs will be held at UBS Arena, a venue that opened its doors in 2021. This will be the sixth venue in New York to host the VMAs, following notable locations such as Radio City Music Hall, The Palladium, the Metropolitan Opera House, Barclay’s Center, and Madison Square Garden. This venue change adds a new dimension to the VMAs, setting the stage for what promises to be a memorable event.
Evaluating the Nominees
As we prepare for the 2024 MTV VMAs, it’s crucial to examine the nominees for Artist of the Year and Song of the Year. Our analysis uses key performance data from Spotify, YouTube, TikTok, and Instagram to assess who is most likely to win in these categories.
Artist of the Year
The nominees for Artist of the Year are:
- Ariana Grande
- Bad Bunny
- Eminem
- Sabrina Carpenter
- SZA
- Taylor Swift
To determine the potential winner, we have analyzed each artist’s performance across major platforms.
Spotify Streams
On Spotify, Taylor Swift stands out with a staggering 2.74 billion monthly streams and a total of 89.36 billion streams. Her dominance in streaming metrics highlights her unparalleled reach and engagement. Ariana Grande and Eminem also exhibit impressive streaming numbers, with Ariana Grande securing the second position for monthly streams and Eminem in third. While Bad Bunny and SZA show considerable streaming figures, they fall short compared to Taylor Swift’s extraordinary stats. Sabrina Carpenter, though notable, has significantly fewer total streams compared to the leading artists.
YouTube Views
Bad Bunny takes the lead on YouTube, boasting 374.45 million views in the past month and a total of 61.72 billion views. This high level of recent engagement combined with a strong long-term presence indicates his substantial impact. Eminem follows with impressive total view counts, showcasing his enduring popularity. Taylor Swift also maintains a significant presence with high total views, although her recent figures are lower compared to Bad Bunny. Ariana Grande’s recent YouTube performance is notable but doesn’t surpass Bad Bunny’s current viewership. Sabrina Carpenter’s high monthly view count is impressive, but still falls short of the total views of the top contenders.
TikTok Followers
Sabrina Carpenter leads in recent TikTok follower growth, adding 620,000 new followers this month and reaching a total of 19.13 million. Ariana Grande follows with 80,000 new followers and a total of 35.5 million. Taylor Swift’s recent growth on TikTok appears stagnant, which might indicate lower engagement on this platform. Bad Bunny’s recent follower growth shows a decrease, possibly due to data anomalies. SZA’s TikTok data is incomplete, affecting a comprehensive evaluation of her influence on this platform.
Instagram Followers
Ariana Grande dominates Instagram with 377.52 million followers, reflecting her broad reach and impact. Despite a recent decrease in followers, her total count highlights her significant influence. Taylor Swift also boasts a strong follower base with 283.80 million, although her recent growth has slowed. Sabrina Carpenter shows impressive recent growth, gaining 829,183 new followers this month. Eminem and Bad Bunny have smaller Instagram followings compared to Ariana Grande and Taylor Swift, while SZA’s following is the smallest among the nominees.
Song of the Year
The nominees for Song of the Year are:
- Beyoncé — TEXAS HOLD ‘EM
- Jack Harlow — Lovin On Me
- Kendrick Lamar — Not Like Us
- Sabrina Carpenter — Espresso
- Taylor Swift feat. Post Malone — Fortnight
- Teddy Swims — Lose Control
We analyzed key performance metrics on Spotify and YouTube to identify which song might win the award.
Spotify Streams
“Not Like Us” by Kendrick Lamar excels with the highest weekly streams (32.24 million) and a strong playlist reach (175.54 million). Its high popularity score (95) reflects its significant recent impact. “Lose Control” by Teddy Swims also performs well with 30.18 million weekly streams and a popularity score of 84. “Fortnight” by Taylor Swift feat. Post Malone, despite lower weekly streams (19.53 million), maintains a high popularity score (90), indicating good listener engagement. “Espresso” by Sabrina Carpenter has strong recent metrics with 58.56 million weekly streams and a high playlist reach (259.05 million), although its popularity score (69) is lower than some leading tracks. “TEXAS HOLD ‘EM” by Beyoncé has the lowest weekly streams (8.29 million) and a modest popularity score (66). “Lovin On Me” by Jack Harlow has the lowest performance metrics with 7.19 million weekly streams and a popularity score of 57.
YouTube Views
On YouTube, “Espresso” by Sabrina Carpenter leads with 10.91 million views and a high like count (93,704), indicating strong engagement. “Not Like Us” follows with 4.72 million views and a respectable like count (40,015). “Lose Control” has 4.84 million views and 41,839 likes, showing robust performance. “Fortnight” has 2.59 million views and 11,627 likes. “TEXAS HOLD ‘EM” has 774,105 views and a low like count (3,232), while “Lovin On Me” has the lowest performance with 1.49 million views and 6,578 likes.
Predictions
Artist of the Year
Taylor Swift is the front-runner for Artist of the Year based on her exceptional performance across major platforms. Her dominance on Spotify, significant presence on YouTube, and strong Instagram following position her as the top candidate. Despite less recent growth on TikTok, her overall metrics suggest she is the most influential artist among the nominees.
Song of the Year
For Song of the Year, “Espresso” by Sabrina Carpenter stands out due to its impressive performance on both Spotify and YouTube. The track’s high weekly streams and views reflect substantial recent engagement and popularity. Although its popularity score is lower than some tracks, its strong metrics across both platforms make it a leading contender for winning Song of the Year.
As the MTV VMAs 2024 approaches, these insights provide a detailed perspective on the potential winners in the Artist of the Year and Song of the Year categories. The upcoming awards show promises to be exciting, and with this analysis, both fans and industry insiders can make informed predictions about the likely winners.
