NEW: Smart Audience Tab, City Analytics, and More

This is our summer wrap-up with the hottest product updates.

Miha Prebil
Viberate — Music Data Company
5 min readSep 15, 2023

--

We supercharged the Audience tab with all the must-have sections in one place. You can now see what’s popular in every city in the world with brand-new city-level analytics. We also added daily stats, a new “compare tracks” feature, and more CSV exports.

Plus, you can apply to the ‘Very Practical Music Data Course’ we’re organizing with Music Biz on September 28.

Let’s get into it.

📌 Viberate Analytics: Professional music analytics suite at an unbeatable price: $9.90/mo. Charts, talent discovery tools, plus Spotify, TikTok, and other channel-specific analytics of every artist out there.

Your Audience Tab Just Got a Lot Smarter

We’ve updated the Audience Tab which now includes:

  • The overview of the artist’s fanbase and engagement across channels.
  • Top countries and cities for Spotify, YouTube, Instagram, and TikTok.
  • Comparison of the audience changes in different countries and cities to see how it grew through time on each channel.
  • The local audience for specific countries.

The Audience tab still features audience demographics and geolocation metrics and allows you to monitor ALL the artist’s audience insights in one place. Find it in the “Templates” drop-down list in the top right corner of the Artist Page.

NEW: City-Level Analytics

You asked and we listened — we now provide city-level analytics!

A brief overview of the music scene in a specific city is followed by the most popular artists on Spotify, YouTube, Instagram, and Shazam. We also display the most popular subgenres in the city and you can even compare artists by local popularity. Get to know the city vibe through music by checking out its local artists, hottest venues, biggest festivals, and upcoming events.

Access it through the home dashboard and check out any other city via search.

➡️Here’s an Example

NEW: Daily Stats

You can now monitor the most up-to-date data! See Spotify followers and monthly listeners, YouTube subscribers, Instagram & TikTok followers, post likes and post views, plus SoundCloud followers and track plays.

Find the Daily Fanbase Growth and Engagement section on the Artist Overview tab. It’s refreshed as quickly as possible.

NEW: Cross-Artist Track Comparison

We already enabled a comparison of the artist’s tracks in one graph, but this one is brand new — you can now compare tracks of different artists.

  • Search for the tracks you’d like to compare.
  • Refine the chart by defining the timeframe and channel metrics.
  • You can temporarily hide tracks from the chart by clicking the eye icon or delete them completely by clicking the X icon.

Access it through the Compare dropdown or by scrolling down through your Home dashboard.

➡️Compare Tracks

More CSV Exports

We added the option to export CSVs to several sections of Artist Analytics.

  • Overview tab: Total Fanbase Distribution; Daily Fanbase Growth and Engagement
  • Spotify tab: Spotify Overview; Streams; Follower Growth and Popularity; Monthly Listeners vs. Followers data; Monthly Listeners by City and Country
  • Audience tab: Audience Overview; Audience by Country and City
  • Apple Playlists: Active Playlists; Top Tracks on Playlists

Click the “Export CSV” icon in each section’s top right corner.

Are You a Musician? Here’s Viberate for Artists

Besides our professional music analytics suite and custom data services, we now also offer Viberate for Artists, a hub with tools, made especially for music creators. It unites:

  • Streaming & social media analytics for monitoring performance, benchmarking & replicating good practices. You can connect your channels to get all private first-party data in one place.
  • Music distribution on all major streaming platforms.
  • Tools for data-driven music promotion, like a free one-sheet and Spotify playlist pitching directly from the platform.

➡️Go to Viberate for Artists

Apply to ‘A Very Practical Music Data Course’

On September 28, we’ll be taking part in a Music Biz Webinar. Our Vasja Veber will use Viberate Analytics to show you how to master data-based A&R, music marketing, and more in less than an hour.

See how industry execs leverage data from streaming, social, and other channels to get better results. Only practical, real-world cases!

➡️Register here

VMA 2023: Predicting Winners with Data

Did you favorites win a Moonman this year? We let data predict the winners of MTV VMAs 2023.

➡️Read the full article here

Speaking of the VMAs — below is a YouTube view comparison for the nominees in the Video of the Year category. Can you guess which feature we used?

If our newly added “Compare Tracks” was your guess, you were quite right!

With Viberate, you can access premium music data analytics for only $9.90/month ($119/year). Plus, you can also try it out for free.

| Viberate.com | LinkedIn | YouTube | Twitter |

--

--