Who’s in Your Audience? 🔎

NEW FEATURES: Audience & Track templates, plus weekly reports delivered straight to your inbox.

Published in

Viberate — Music Data Company

4 min readMar 7, 2023

Viberate’s music data analytics got some big updates in the shortest month of the year. You received your first (and much requested) Weekly Report email. Plus, we added two templates to the Artist Analytics dashboards: Audience and Tracks, including a fresh Compare Tracks section.

📌 Viberate Analytics: Professional music analytics suite at an unbeatable price: $9.90/mo. Charts, talent discovery tools, plus Spotify, TikTok, and other channel-specific analytics of every artist out there.

📩 You’ve Got Mail: Weekly Report

Have you noticed you received your first weekly report email last Wednesday? We sent you an overview with recent performance metrics for every artist you follow.

If you want to exclude some artists from your weekly emails, do so on your Home Page (toggle on the right side of your “Followed Artist” Chart).

➡️ Check your inbox for details!

Here’s the Audience Dashboard 🎉

You can now monitor the artist’s audience in one dashboard, which comes especially handy when planning marketing campaigns. Find the template in the “Dashboards” drop-down list. It contains:

Top countries in a simple overview.
Audience by country with a map and a detailed table breaking down followers by channel and location.
Audience by city with a map and a table covering Spotify monthly listeners, YouTube monthly views, and Instagram followers.
Audience gender & age, visualized across channels and analyzed in detail.

➡️ Audience Dashboard

Every Artist Gets a “Tracks” Dashboard

Here’s another template, accessible in the “Dashboards” drop-down list. All the artist’s tracks are now gathered in their “Track” dashboard. It contains these sections:

Compare Tracks: Compare the performance of the artist’s tracks across different channels and timeframes in one graph.
Artist Tracks: Adjust the chart of the artist’s tracks by release date, performance in different timeframes, and on specific channels.

➡️ Tracks Dashboard

Let’s Compare Tracks!

The “Compare Tracks” section enables a simple way of replicating good practice. You can also find it in the artist’s “Overview” dashboard.

See which track was the most successful and assess the promotional efforts behind it. Or simply compare which songs best resonate with the fans on Spotify, YouTube, and SoundCloud, which are the most playlisted and radio-friendly and which caught the attention of Shazamers.

Select the tracks you want to compare: A default view will show you the biggest hits. To analyze other tracks, type them in and add them to the graph. By clicking the “X” button, you’ll remove the track. By clicking the “👁️“ you can compare the stats without a specific track.
Set the timeframe: Compare the 12-month performance to see their long-term cycle or go for a shorter 1- or 3-month period to assess recent movements.
Select the metric: Compare the tracks by performance on different channels.

➡️ Let’s Compare

Need Some Help with Customizing Your Dashboards?

Here’s a video tutorial that will help create shortcuts to channels, templates, and sections to quickly screen any artist. This means you can save time and have everything you need for your data analysis at your fingertips.

And that’s a wrap. If you haven’t hopped on the Viberate Premium train just yet, it’s high time. The ride with data by your side gets less foggy, you arrive at the destination quicker and your ticket now costs only $9.90/month. It’s a win-win, basically, so “All aboard!” as Ozzy would put it.