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AI — The Master or Muse of Marketing?

The paradoxical prowess of Artificial Intelligence lies in its astute ability to rapidly revolutionise our reality. Didn’t quite understand what I meant? This is exactly why AI exists. To make our lives more easy. More effective. And more engaging. Artificial Intelligence has penetrated into almost every part of our lives and continues to drive the daily dynamics with deft dexterity. Now when it comes to Marketing AI has two facets — one which focuses on selling its essentiality and the other which focuses on evading the ephemerality of an entity. While it has simplified digital marketing, it has also amplified its impact and implementation. So let’s explore some of the most prominent and poignant applications of AI in marketing:

  1. Analytics — As humans, we’ve inculcated the innate tendency to analyse every aspect of our lives. We invest an endless amount of time to scrutinise the information that we’ve acquired over a period of time whether it applies to reading this blog or reading an entire book altogether. Now you’re reconsidering reading it altogether aren’t you? AI has tactfully imbibed this involuntary instinct of ours as one of its most important integrations.When it comes to Marketing, Analysis derived with AI algorithms play a crucial role in shaping strategies. AI allows marketers to analyze more data than a human mind could comprehend, respond to an audience’s preferences better and use natural language processing to understand the target market. Improper data interpretation and ineffective data integrations were consistent drawbacks that hampered in the conceptualisation of a campaign before the age of AI. But now life has become much easier. AI makes it easier to connect and coalesce discordant data that facilitate invaluable insights beyond the capabilities of the human mind. With AI we save a lot of time, effort and end up simplifying the entire process of acquiring analytics.

AI-based marketing is creating a paradigm shift in the domain of digital marketing and constantly changing the role of a marketer. With algorithms constantly crunching data, rapidly delivering predictions, automating mundane tasks, and deriving analytics, a digital marketer has a higher probability of delivering a judicious judgement when it comes to creating a campaign or shaping a strategy. Now answering the most obvious question in your minds? Will AI put marketers out of a job? No. AI will serve as an enhancer of engagement, enabler of effective campaigns and will eliminate drudgwork with the added advantage of creating a better reach for your audience with more compelling and customised content.

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