Social Video
Right now social video is where it’s at, with global consumers watching an average globally of 47.4 minutes of online video a day, up 20% from last year. That’s 28.8 minutes of video viewing on smartphones a day; something that all people doing video need to start thinking about. Our class visitor Jack Kilbride shared some of the thinking about social video in ABC newsrooms.
Key point: it should be short. Mostly under 2 minutes, although some stories will have under a minute. Here’s one example where the full story ran for 3 minutes.
Now watch the social version, which Jack worked on, which is just a minute long. Notice the differences: shorter shots, use of text, subtitles, more signalling and great use of music.
Another example that he shared was the main piece from this 730 report below (apologies, cannot locate the main report any more, though you can probably pull it up through the library search).
When repurposed for social, it is just 1.25 long, with upbeat music that entirely changes the mood of the piece.
Jack’s advice is to work not just to pitch one story, but a suite of stories repurposing pieces for online, radio and social, as well as video. He recommends taking still photos for online when shooting stories. And his main advice was to turn up for internships well-informed and enthusiastic. As for post-internship job searching, his advice can be summed up in one word: persistence.
