Baeble Music TV Gets Linearized with the Help of Wurl and Sling TV
Baeble Music TV, an online music channel, is coming to DISH’s Sling TV with the help of Wurl, a cloud-based service that allows digital-first video producers like Baeble to “linearize” their content — transforming their online programming into linear TV channels.

The new channel, which is already available on Sling TV, features a 24/7 lineup of Baeble’s music programming including Baeble Original productions of concerts, studio sessions, and artist interviews.
“Adding the Baeble Music TV channel to Sling TV is an important milestone for us and Wurl has made it easy,” said David Moffly, CEO of Baeble Music.
This move to Sling TV not only has the potential to help Baeble grow its audience, but may also serve to increase Sling TV’s reach among digital-first audiences. As Sean Doherty, CEO at Wurl, puts it “As digital-first networks like Baeble migrate to TV, they bring new programming and enormous audiences that are unserved by legacy cable channels.”
