CafeMedia Opens In-House Studio for Editorial and Branded Video Content
Mom-focused multi-platform social network CafeMedia announced today that it is launching CafeMedia Studios, a full-service premium digital video production studio.
CafeMedia will use the new studio to help expand its slate of original video series and daily social video content and partner with advertisers to create custom campaigns for its mobile-first millennial and Latina audiences on its platforms CafeMom, Vivala, Revelist, and MamásLatinas, which, according to the company, have more than 70 million monthly video views.
CafeMedia Studios has been creating over 250 videos per month on its own and with advertising partners including Allstate, Aquaphor, Jimmy Dean, and L’Oréal Paris.
To lead its expanded production efforts, CafeMedia has tapped Bibi Nuñez, its executive producer of video & photo. She joined the company as part of the leadership team that launched its Vivala.com site in August 2015. Prior to CafeMedia, Nunez was part of CNN’s homepage video team, producing documentaries and investigative pieces.
CafeMom, Vivala, Revelist and MamásLatinas host regular Facebook Live and Snapchat shows with celebrities, musicians and chefs live in its office and at product launches and red carpet events such as the Latin Billboard Awards.
“Each of our brands has a distinct point-of-view and personality,” said Nuñez in statement. “Through video we’re able to connect with our audiences on an extremely personal level, incorporating their favorite bloggers, brands and celebrities. We’re exploring new ways to use Snapchat, Facebook Live and love that these are additional platforms where our original video content can be consumed.”
CafeMedia was founded by Michael Sanchez and Andrew Shue (former “Melrose Place” co-star and the brother of actress Elisabeth Shue), with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.
In February, CafeMedia debuted Revelist.com, a mobile-first destination targeting millennial women. It has already surpassed four million unique visitors and 76 million video views, with a heavy focus on Facebook, where it has more than 230 videos to date covering topics ranging from breaking down plus-size stereotypes to recreating Lady Gaga’s Super Bowl eye makeup. It also has weekly Snapchat-only shows, including “Motivation Monday,” “Eating Things,” Women Crushin’ It Wednesdays,” “Brews and the News” and “BaeWatch.”