Competitive Gaming Platform FaceIt Raises $15M in Series A Funding

It’s been a hot month in the esports arena, with ESPN launching a dedicated online gaming vertical and yesterday’s announcement that The CW will air the season three finale of the Machinima series “Chasing the Cup” on its linear TV network.

Now, London-based competitive gaming platform FaceIt is announcing that it has secured $15 million in Series A funding from investment firms Anthos Capital, Index Ventures, and United Ventures.

FaceIt was founded in 2012 with the goal of creating a platform that makes it easier for players of all skill levels to participate in competitive online gaming. Today, it boasts more than 3 million users logging an average of more than 3 game sessions per day.

FaceIt Logo

FaceIt will use the cash infusion to grow its team and continue to build out its technology and platform, which currently serves hundreds of tournament organizers and over 3 million users. This month, the company opened a Los Angeles office, establishing a North American presence to further strengthen relationships with U.S.-based developers, publishers and other partners.

“With this round of funding, we will be able to further our three-pronged mission for a competitive gaming platform: a robust competitive community for players and organizers, an easy-to-implement competitive layer for developers, and custom offerings for brands, tied to their products and services,” said Niccolo Maisto, founder and CEO of FaceIt, in a statement. “We’re also expanding our services to offer our partners the same tools that FaceIt has been using to engage players with competitions at scale.”

Over the last year, FaceIt has worked with such big name partners as Twitch, Valve, Time Warner’s Turner Broadcasting and WME|IMG. Over the coming months, the company plans to announce several additional new game integrations, partnerships, and product features.

“With an extremely strong, passionate, and driven team led by Niccolo, a rapidly growing community of players and tournament organizers, robust technology, and deep relationships throughout the industry, FaceIt is well-positioned to be the definitive platform across competitive gaming,” said Alex Birns of Anthos Capital in a statement. “The esports market is expected to undergo massive growth over the next several years, and FaceIt has the potential to shape how developers, players and brands participate in and experience the industry.”