CraveOnline and EDM Network to Make Music (Videos) Together
By Sahil Patel
CraveOnline Media, the male-focused lifestyle publisher run by Evolve Media, has agreed to an “online/offline” marketing tie-up with The EDM Network, which owns the electronic dance music-focused site EDM.com.
Per the deal, CraveOnline will produce custom video and social content for The EDM Network — often bringing in and featuring artists from the music genre c — as well as oversee ad sales for EDM.com. The two companies will also develop and co-host various live events surrounding EDM festivals.
According to Evolve, EDM.com currently reaches 1.65 million visitors per month in the US alone, with audio streams hitting 60 million. The hope is to build-out a video offering for this audience, in addition to connecting with them at live events.
Here’s the first product out of the CraveOnline-EDM Network partnership, a music video for DJ and producer KDrew, which is available on his own YouTube channel: