David Bowie’s Video Catalog Sets Single Day Record on Vevo
David Bowie’s catalog racked up 51 million views on music-focused video streaming platform Vevo on Jan. 11, the day his death was announced. It was most views for any artist in one day in Vevo history, surpassing previous single-day record holder Adele, whose catalog received 36 million views when “Hello” premiered on Oct. 23, 2015.
Vevo has over 60 videos spanning the six decades of Bowie’s career, from early hits including “Space Oddity” and “The Jean Genie,” all the way to his most recent releases “Lazarus” and “Blackstar.”
Bowie’s catalog saw a 5198% increase in views on Jan. 11 (the day after his death) over the average of the prior seven days. “Lazarus,” from his new album “Blackstar” (released on Jan. 8, his 69th birthday), was the most-watched video with 11.1 million views.
Other interesting video artifacts shared by fans in the wake of Bowie’s passing include his “1980 Floor Show.” Originally broadcast as an installment of NBC’s “Midnight Special” on Nov. 16, 1973, it has never been officially released on home video or VOD.