Haystack TV Makes a Huge Push Into Local Content with Hearst Television as an Early Partner
Haystack TV, the personalized video news platform, has announced a major push into local news and weather through content partnerships with broadcasters in the U.S. In addition to its national and international news content, Haystack TV now streams local news and weather from more than 70 markets across the country, covering nearly 40 million U.S. households.
Hearst Television is the latest content partner to distribute through the Haystack TV platform. Users now have access to local news and weather produced by Hearst Television-owned stations in 30 markets out of 39 states. Outside of local broadcasters, Haystack has also partnered with weather provider Praedictix.
“We are thrilled to be teaming up with Haystack TV, which is redefining what media can be in an age of on-demand, over-the-top programming. Our team of meteorologists is adding perspective, context and analysis, connecting the dots for consumers in a way no app ever will. We couldn’t be more proud to work with a company that understands how content is evolving — and what comes next,” said Praedictix Founder/Senior Meteorologist Paul Douglas.
The Haystack TV app works by automatically recognizing users’ locations in order to serve local news that is relevant to their geographic area. Users also have the option to manually set their location to watch local content from a city of their choice.
Additionally, Haystack has inked distribution deals with premium media brands including CBS Interactive and Newsy.