Jukin Media Inks Record Content Deal with RecordSetter

By Evan DeSimone

Video licensing and distribution leader Jukin Media today announced a deal with RecordSetter to license that company’s extensive library of user generated “World Record” video content.

Launched in 2008 as Universal Record Database, RecordSetter is a social video site which collects, evaluates and hosts world record-setting content submitted by the public. At present, the site hosts more than 40,000 world record videos including “Longest No-Handed Bicycle Wheelie” and “Highest Flying Push-Up.” Users of the site include notables such as late night host Jimmy Fallon, who has submitted world record videos featuring a-list guests Cameron Diaz and Drew Barrymore. In 2014, RecordSetter teamed with AwesomenessTV for “RecordSetter Kids,” a campaign encouraging young people to invent and submit new record videos fronted by ATV stars like Jenn McAllister.

According to a statement Jukin, will leverage its existing relationships in television, advertising and digital media to maximize licensing opportunities for RecordSetter video content. It’s an area in which Jukin’s licensing team is already well-practiced, having done the same for its own extensive library of user generated video content which ranges from cute animals to epic fails.

The new content will greatly expand Jukin’s offering to advertisers, television and digital platforms. The partnership is in line with Jukin’s recent push toward growth. Just last month the company took in an additional $2 million from Samsung Venture Investments to grow and scale its successful content licensing business model.