Kin Community Canada Launches Branded Campaigns for Shampoo, Fries
Kin Community Canada continues to collaborate with Corus Entertainment, announcing a slew of new sponsorships and campaigns that started this week.
First off, Kin Community launched its Batiste Dry Shampoo campaign on May 13, which features creators from the network, Theodore Leaf, Carah Furry, and Alexandrea Garza. They’ll showcase the dry shampoo in their videos meant to target millennial women.
Another campaign on Kin Community this month will feature Mark Anthony’s Palm Bay liquor. Called “Party Guide to Girls’ Night In,” the campaign will feature Corus Radio hosts and Coral TV creators Dani and Catherine as they release DIY videos on Coral TV that will also appear on a playlist on Kin Community. Again, this is a campaign meant for the eyes and ears of millennial women.
Finally, on June 1, Kin Community and Corus Entertainment will launch a campaign for McCain SuperFries. Supporting the brand’s #Modifry campaign, it will appear across Corus TV networks, Corus’s other digital properties, and Kin Community, featuring creators like Sara Lynn of Domestic Geek, Healther Nicholds of The Healthy Vegan, Danielle Dimovski of Diva Q BBQ, and others.
This news comes shortly after Kin Canada signed two stars from the W Network per a partnership with Corus Entertainment. Kin Canada now oversees the YouTube channels of Maripier Morin (“Hockey Wives”) and Cheryl Torreneuva (“Game of Homes”) in the Kin Community network.