Michael Phelps Tops Facebook Live as It Pulls in 139 Million Olympics-Related Views

The Rio Olympics wrapped last Sunday, but it’s still making headlines.

First, it was announced today that swimmer Ryan Lochte — fresh off his gold medal in the 4x20 men’s freestyle relay and a false robbery accusation in Brazil — will be joining Nichelle Nichols (“Star Trek”) and Kevin Sorbo (“Hercules”) as one of the celebrities signing autographs at Wizard World Comic Con in Richmond, Va., on Sept. 10.

More significantly, there is the news that fellow swimmer Michael Phelps’ dominance in the pool in Rio (where he won five gold and one silver medal) has spilled over on to Facebook.

There were 139 million Olympics-related Facebook Live video views during the games, and Phelps was the focus of the two most popular.

Here are the top 5 Rio Olympics-related videos on Facebook Live:

  1. Phelps’ retirement

2. Phelps before parade of nations

3. Team GB

4. Puerto Rico news page

5. BBC Sport

Overall, 277 million people participated in the Olympic conversation on Facebook worldwide, producing 1.5 billion interactions. When the Facebook data team tabulated the overall Olympic activity on Facebook, Phelps was ranked as the most-discussed athlete, but in other categories he was bested by figures ranging from sprinter Usain Bolt to actor Zac Efron:

Top Athletes:

  1. Michael Phelps
  2. Usain Bolt
  3. Neymar Jr.
  4. Simone Biles
  5. Katie Ledecky

Top Events:

  1. Swimming
  2. Gymnastics
  3. Track
  4. Soccer
  5. Beach Volleyball

#1 Most “Loved” Moment (Facebook “Love” Reaction)

Zac Efron surprising Simone Biles:

Loudest Countries (normalized by MAP)

  1. Brazil
  2. United States
  3. United Kingdom
  4. Mexico
  5. India

Top posts (based on most interactions, non-video):

  1. Cristiano Ronaldo congratulating Usain Bolt on his Gold medals:

2. Neymar Jr. celebrating his Gold medal:

3. Narendra Modi, India’s Prime Minister, congratulating PV Sindhu:

4. Zac Efron surprising Simone Biles:

5. Usain Bolt celebrates his Gold: