Minecraft Gaming Star MrWoofless Joins Blackshore Multi-Channel Management Firm

Minecraft gaming star Robert Latsky, better known as MrWoofless, has signed with Blackshore, a multi-channel business partner and management firm for digital content developers.

Gaming is huge in the social video world. A study by video technology company Zefr found that video games were far and away the most popular vertical on YouTube, and esports viewership is up more than 100% over the past two years according to a study by research firm Frank N. Magid Associates. YouTube’s biggest star Felix Kjellberg (a.k.a. PewDiePie) earned more than $12 million in 2015, according to Forbes magazine.

While Latsky trails PewDiePie — who has a combined social reach of 75.9 million according to Tubular Labs — the Toronto native has built a large digital following sharing his adventures playing the sandbox video game Minecraft, racking up more than 363 million views and 1.7 million subscribers on his YouTube channel, and 442K Instagram and 346K Twitter followers.

Latsky is looking to expand that following with Blackshore, a privately-held Nevada corporation that provides business services, technology, merchandising and mentoring support for its clients.

Latsky will be joining other Blackshore YouTube talent — Mitchell Hughes (a.k.a BajanCanadian), Preston Arsement (a.k.a PrestonPlayz), Jerome Aceti (a.k.a. JeromeASF) and Lachlan Power (a.k.a. Lachlan/CraftBattleDuty) — at the Blackshore-produced fan event “The Pack” LIVE at the Red Lion Hotel in Anaheim, Ca, on Saturday and Sunday, Sept. 24 and 25.

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