Monday 9.29.14: News to Know
Michelle Phan and CEG Launch New Music Shingle Shift Media Group
YouTube beauty mogul Michelle Phan has teamed with music investment and services company Cutting Edge Group to form a new music promotions company called Shift Media Group.
Opinions & Analysis
Abandon Ship: 12 YouTube Executives Have Quit This Year
A funny little blurb in the Wall Street Journal (fancy, right? You should see my watch — it’s awesome) caught my eye: “More than a dozen top managers and executives have left YouTube this year.”
Does that sound strange to anyone else? A dozen corporate bigwigs including the CEO have departed YouTube for other projects. Most recently, Tom Pickett, Google’s vice president for YouTube content, gave up the ghost and jumped ship for an undisclosed company — our bet is he’s taking top dog position at one of the new YouTube challengers being developed.
Over The Top: Big, Diverse Disruptive Force
Have you ever been to a political rally, or maybe better said, an anti-rally, in which thousands of people are protesting but not about just one cause? Jon Stewart and Stephen Colbert’s 2010 Rally to Restore Sanity And/Or Fear was one like that, in which a quarter-million people railed against the corporate establishment/Fox News and Tea Party nutballs/birthers, etc. all in one powerful, funny demonstration.
Media Post http://bit.ly/1rxPMW8
Starz Tries Two Free Throws for LeBron James’ Comedy ‘Survivor’s Remorse’
Two free episodes of series to be available Sept. 27 on YouTube, Facebook, Twitter, VOD, and cable and satellite TV
As Roku grows, it’s moving towards pay-to-play for successful channels
Getting your app onto Roku’s platform is free. But once you start to make real money, the company will ask you to sign a new deal — to the surprise of some publishers.
Deals and Signings
Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
Publicis Groupe and AOL said Monday they were expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.”
Media Post http://bit.ly/1CAGs7O
Streaming Video News
Crackle Sets Premiere Date for ‘Comedians in Cars’ Season 5
“Comedians in Cars Getting Coffee,” the Webby-winning series from Crackle and Jerry Seinfeld, will return for a fifth season on November 6.
Amazon’s ‘Alpha House’ Gets October Premiere
Amazon’s first original series is returning in October for a second season.
Alpha House will premiere Oct. 24 on Amazon’s Prime Instant Video streaming service, and this season all 10 episodes of the Garry Trudeau (Doonesbury) political comedy will be available at once.
Yahoo-AOL merger proposal: recipe for revival, or stagnation?
A proposed merger of Internet pioneers AOL Inc and Yahoo Inc could create a nimbler player in Web video, but strong growth, the measure of success in Silicon Valley, would remain elusive.
When Does A Chief Digital Officer Signal Weakness?
The arrival of a Chief Digital Officer often heralds a period of excitement at a company, as if the leadership declared, “Hooray, we get it, we are committed to transforming our business in meaningful ways enabled by technology.”
Top Five Emerging Consumer Brand Channels on YouTube
Brands have been jumping on the online video bandwagon in increasing numbers, and to their significant benefit. As more consumers turn to the internet to get their video fix, the more they’re likely to watch compelling content therein, regardless of whether its branded.
YouTube Loses Key Operations Executive
A top YouTube operations executive is leaving the Google owned video-streaming service, extending a string of management departures from the unit.
Tom Pickett, Google’s vice president for YouTube content, told employees this week that he was leaving to take the chief executive post at another company that he did not name. Pickett did not reply to an email requesting comment.
This Is What 11 Of The Earliest YouTube Stars Are Doing Today
What do you do once you gain internet stardom and your video has received millions of views? We decided to find out.
Some viral YouTube sensations are still making videos in an attempt to cash in on their newfound stardom.
Business Insider http://read.bi/1CABlob
Some Companies Are Rewarding Views of Branded Videos
It’s always nice to see an incentive that ties in with advertising, whether it’s an offer for a discount on a meal during your next visit or a free promotional goodie given during an upcoming stop-in. Now, it appears a number of companies are embracing a new program that rewards users for simply watching branded videos.
Dailymotion Unveils Private Ad Exchange
Dailymotion has launched a new private marketplace for advertisers to execute programmatic buys of inventory on the video site, in all of its territories.
Starz to Offer Double-Dose of ‘Survivor’s Remorse’ Online Ahead of TV Premiere
With its new original comedy series “Survivor’s Remorse,” Starz is continuing the trend of premium pay-TV channels — and even some of the “lesser” cable channels — releasing a show’s pilot across digital outlets before its on-air premiere. Except, this time, instead of just that initial episode, Starz is making the first two episodes available across YouTube, Facebook, Twitter, and various on-demand platforms from cable and satellite TV providers.
Sonia Gil Partners with Disney World Resorts on New YouTube Series
Sonia Gil has partnered with Walt Disney World Resorts on a new series in which she serves as a “fairy godmother of travel” and guides three Hispanic families through their first experiences at the world-famous park and resort.
The 7 Most Viral Drone Videos In The World
Thanks to the rise of drone photography, it’s never been easier to get a glimpse of some incredible aerial views.
From scenic desert landscapes to hundreds of feet above the ocean, drones enable photographers to reach new heights to film both exotic and familiar locations from a new perspective.
Business Insider http://read.bi/1oprbhM
Dunkin’ Runs Video Contest For Dark Roast Launch
In another addition to its promotions around National Coffee Day on Sept. 29, Dunkin’ Donuts is kicking off a video contest tied to its new dark roast coffee.
Media Post http://bit.ly/1vqTBwT
How Matt Santoro Developed His Unique Brand on YouTube
Being a professional YouTuber means becoming your own brand. In Matt Santoro’s case, that means regularly creating lists, clearly enunciating as he talks, and keeping his content (as well as his teeth) clean. He explained to Rhett & Link how his brand came into being on this week’s “Ear Biscuits.”
Matt Santoro: A Case Study on Rapid Subscriber Growth on YouTube
When Matt Santoro appeared on this week’s “Ear Biscuits with Rhett & Link,” the YouTube duo deemed it a “case study.” Why? Because Santoro has experienced recent success on the platform with his subscriber base having doubled between May and July of 2014. In that time span, he was gaining 25,000 subscribers a day, falling just behind PewDiePie in terms of growth.
Meet Ad Age’s 2014 Media Mavens
These 23 Media Creators, Sellers and Innovators Are Taking on Key Challenges and Reinventing Ways of Doing Business.